The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

B2B 311

B2B Sales Techniques

MTD Sales Training

Your B2B sales strategies need to be constantly updated if you are to even maintain your position in the market place, never mind enhancing it. In today’s B2B world, we need to see that our products won’t do the selling job for us.

B2B 179

Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

B2B 316

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. The requirements in B2B model are different. B2B marketing is more technical than B2C. Penetration marketing.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Why Your B2B Brand Matters

Sales Benchmark Index

Our guest today is Tiffany Nels, the Chief Marketing Officer for Lifesize. With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers.

B2B 261

How B2B Marketers Drive Measurable Revenue Growth?

Sales Benchmark Index

Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers.

B2B 222

The Definitive Guide to B2B Emoji Marketing

Zoominfo

But, the question we pose today is this: do emojis have a place in the world of B2B marketing? And, should B2B brands and companies use emojis in their business communications? Benefits of Emoji Marketing. Humanize your marketing efforts. Email marketing.

B2B 77

Necessary Evil: B2B Digital Planning

Sales Benchmark Index

Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Look across your digital tactics and channels…do your buyers go there? Is their engagement worth the challenges involved in creating these?

B2B 247

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.

B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. But it’s inevitable to begin questioning convention in the modern sales and marketing landscape.

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What B2B Marketers Can Learn from B2C

Sales and Marketing Management

Author: Jay Mitchell There remains a distinct buyer-seller gap in the business-to-business (B2B) arena. But it takes extra effort and strategy that most B2B organizations are not yet undertaking. The current state of market pulse insights. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and This type of buyer testing rarely happens in B2B.

B2C 153

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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How Top B2B Marketing Leaders Engage at QBRs

Sales Benchmark Index

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. To prepare, review the marketing strategy introduction of the How to Make Your Number in 2018 .

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7 Must-Have Automated Documents for Sales Success

Are The New Frontier Of B2B Selling. Sales Engagement Platforms Are The New Frontier Of B2B Selling. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map.

2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing

Trends 277

Your Guide to B2B Marketing Campaigns that Generate Revenue

Sales Benchmark Index

Today’s show is a rare opportunity to hear from an entire B2B marketing leadership team on a key topic that will make or break the year for most companies. We are going to demonstrate how to design marketing campaigns that.

The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions.

B2B 266

How to Make Marketing Scientific

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.

The Anatomy of a B2B Content Marketing Team

Sales Benchmark Index

Joining us is Steve Keifer, the Vice President of Marketing at LeaseAccelerator, a fast-growth SaaS company in the corporate FinTech space. Today’s topic is content strategy and planning.

B2B 328

10 Content Marketing Methods B2B Marketers Use to Care for Their Audience

Sales and Marketing Management

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. Create Marketing Personas. Only 42 percent of B2B content marketers are having actual conversations with their customers.

B2B 250

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time.

B2B 255

Does Your Marketing Team Match Your Customer Acquisition Strategy?

Sales Benchmark Index

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

Create an Inspiring B2B Brand

Sales Benchmark Index

Joining us for today’s show is Simon Mouyal, the Chief Marketing Officer for Medidata. Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit CMO

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Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

B2B 262

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Earlier today I was talking to my wife about the B2B marketplace.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg Sales

Before we start talking about price points, I just want to make sure our top priority is executing an account-based marketing strategy. The post 9 B2B Sales Closing Techniques You Can Use Today appeared first on DiscoverOrg.

#B2BMX Recap: What Every B2B Marketer Should Focus on in 2018

Smart Selling Tools

Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited.

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Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg Sales

We’ve taken DiscoverOrg’s available data on political donations and matched it to the prospect’s job and seniority level for a unique way of looking at political affiliation among B2B decision-makers: Based on donations, do political affiliations vary by role and/or seniority level? Marketing.

The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data.

B2B 70

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

The Revenue Marketer’s Guide to B2B Field Events

Sales Benchmark Index

B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. Article Marketing Strategy Sales Strategy b2b marketing event marketing event toolkit field event Field Event B2B Marketing field marketing event Marketing toolkit

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Creating Interlock Between Sales and Marketing

Sales Benchmark Index

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

The Importance of B2B Reputation Management

Sales Benchmark Index

Joining us on SBI TV is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand so that it maps to the complete customer lifecycle. And in today’s show, Greg dives into his secrets to.

B2B 181

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

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