Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Regardless of who you chat with, you want more penetration within the account, especially as the sales conversations begin. No matter who in the account visits your website, try and engage with them.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. But how do you know how to proceed when the rules of B2B sales prospecting continue to evolve? How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Regardless of who you chat with, you want more penetration within the account, especially as the sales conversations begin. No matter who in the account visits your website, try and engage with them.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

Zoominfo

MARCH 27, 2019

In the B2B world, technographic data points often serve as critical buying signals. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born.

Report 222

Report Data B2B Survey 222

Zoominfo

JULY 5, 2023

How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Sales and Marketing Management

JUNE 16, 2017

Airbnb penetrating Craigslist’s marketplace. To expand its market penetration, Airbnb reverse-engineered an application program interface (API) that allowed its users to post listings on Craigslist. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Sales Hacker

JUNE 14, 2021

Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling. The post How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM appeared first on Sales Hacker. Create margin growth.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. Ensure optimal coverage Account coverage refers to your ability to penetrate a large number of key accounts. Without a strong data foundation, even the most well-thought-out ABM playbook will fail.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

HeavyHitter Sales

APRIL 7, 2013

Inability to Penetrate New Accounts. One of the most difficult tasks in all of sales is to penetrate new accounts. Procurement can be introduced very late during a sales cycle and reopen the process long after the salesperson thinks he has already won the deal.

Study 146

Study B2B Penetration Lead Rank 146

Zoominfo

APRIL 2, 2018

Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. For a more in-depth look at sales training, check out the following blog post: How to Get More From Your B2B Sales Training. Market penetration. Invest in ongoing coaching. Time spent selling.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Zoominfo

MARCH 9, 2021

How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

FEBRUARY 22, 2017

Paired AE’s up with dedicated SDR’s – this alignment provides for far better account penetration and they know each other’s tendencies. Major Accounts team. Creating a team mentality: Inbound SDR’s round robin leads across all teams.

Video 0

Video Hiring Outbound Scale 0

SBI

AUGUST 5, 2019

WHEN: WEDNESDAY, 8/21 AT 10AM PT / 1PM EST. In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. Why More High-Performance Companies Are Depending on Intent Data. REGISTER NOW.

Intent Data 67

Intent Data Intent Data Company 67

Zoominfo

OCTOBER 28, 2018

What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 3. Penetrate new markets. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more.

Data 177

Data Eloqua Buyer Persona Demographics 177

Steven Rosen

JANUARY 28, 2024

She emphasizes the need for teamwork in selling and highlights the critical role of trust in B2B sales. Helen sheds light on the intricacies of B2B selling, pointing out the multifaceted nature of the business. She explores the challenges of building effective collaboration within sales teams.

Video 156

Video Sports Decision Maker Quota 156

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. The Rise of Sales Automation. How Does Sales Automation Work?

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . Even though we knew penetrating a market meant we could not necessarily follow traditional processes to create top of the funnel demand,” Cooper continued. When it comes to B2B GTM motions, the three channels to focus on are typically. Although, we certainly tried.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Mereo

MARCH 18, 2021

If growth by introducing a new product is incredibly risky (and it is), what better options are available to your B2B organization product management team then? A natural progression companies follow is to target and win new accounts and expand certain products into new regions, where they have a smaller market penetration. LEARN MORE.

Strategy 85

Strategy Penetration Ideal Customer Profile Google 85

Mereo

MAY 18, 2023

Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired. Five common pricing goals include: Alignment with Financial Plans and Strategy: Defined in specific revenue targets, revenue mix, growth rates and margin targets over time.

Strategy 36

Strategy Workbooks Churn Penetration 36

DiscoverOrg Sales

SEPTEMBER 26, 2017

We’ll be measuring market penetration, velocity, and deal size to determine what is working and what isn’t working. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. As the foundation of governance and accountability, SLAs enable B2B organizations to agree on what good looks like, both from a process and results perspective. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

SBI

NOVEMBER 10, 2020

We’re in the B2B space, but we sometimes forget that we’re all humans. Areas we commonly see a focus on include improvement in deal size or velocity, increased account penetration of white space, and customer satisfaction scores. Once sellers see the success of their peers, others will want to mimic it.

Lead Rank 177

Lead Rank Lead Scoring Account Penetration 177

Pointclear

MAY 12, 2011

Surprising fact, research shows that 70% of B2B buyers find their vendors, their vendors don’t find them.). It’s logical that if only a fraction of your target market is contacted, only a fraction of the deals are going to you. The rest will likely decide on a competitive solution simply because they didn’t know about yours.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

HeavyHitter Sales

NOVEMBER 10, 2015

  The grand strategy to win the B2b sale is based upon influencing the people, the selection process, and the politics of customer decision making. In key accounts, salespeople must penetrate new organizations, navigate to key C-Level decision makers, and dovetail their products' benefits to customers' internal politics.

Webinar Metrics 60

Webinar Metrics Decision Maker Strategy Penetration 60

Increase Sales

MARCH 24, 2014

Small Business Coaching Tip: Alexa.com is a great trending tool to measure Internet traffic over time and overall Internet marketing penetration. Even though this report was for retailers, much of the information is appropriate for those engaged in business to business (B2B). Add to Skype. Share on Facebook.

Ideal Customer Profile 114

Ideal Customer Profile Skype Marketing Small Business 114

Crunchbase

SEPTEMBER 21, 2020

Any way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. That’s especially important when you’re trying to penetrate the gig worker market.

Penetration 134

Penetration Segment Demographics Benefit 134

No More Cold Calling

SEPTEMBER 8, 2016

In B2B sales, it’s important to make a good first impression. If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. None of us in B2B sales has much patience. You are your brand. billion, and 3.2

Social Media 120

Social Media Ideal Customer Profile Telecommunications Hiring 120

The Pipeline

APRIL 23, 2012

That is very few are complete sales people, meaning competent at all key elements of B2B sales, starting with lead gen and management, to prospecting, a thorough discovery process, presenting a winnable proposal, winning the deal, and then penetrating and maintaining the account.

Lead Gen 288

Lead Gen Penetration Top of Funnel Proposal 288

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 59

Marketing Segment Lead Rank SalesForce 59

Zoominfo

JANUARY 5, 2021

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. They can also identify new contacts at customer accounts for better account penetration. Free Trial What happens when your data source and CRM don’t sync up?

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Zoominfo

AUGUST 26, 2021

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. Your business development expert will perform essential market research to discover new market segments where your product can penetrate.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

DiscoverOrg Sales

AUGUST 1, 2019

This alignment provides for far better account penetration, because they each understand the other’s priorities, tendencies, and approach. Major enterprise accounts team. Create a sales team mentality. Pair each Account Executive with a dedicated outbound SDR. Read it: Matt, Kyle, and the Less-Traveled Road to Customer Retention.

Video 136

Video Outbound Inbound Hiring 136

SBI Growth

JULY 30, 2013

Eduardo currently leads Motorola Solutions B2B Global Marketing, Communications and Information Technology organizations. Understand the differences between cultures, languages, economic dynamics, technologies penetration and religion. Background. He is one of the first CMOs to take responsibility for a company’s IT organization.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

SalesLoft

MAY 13, 2016

Every enterprise B2B company needs to kill the notion of inbound and outbound. A B2B company shouldn’t care if a prospect came to the SDR, or if the SDR goes to the prospect – what matters is the methodology and value they engage the prospect with, and how effectively they’re setting the stage for the AE.

Outbound 52

Outbound Inbound Account Penetration 52

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Account penetration percentage. ZoomInfo MarketingOS Finally, ABM with data you can trust. From an account-based marketing perspective, this metric tells you if you’re targeting the right people.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

The Digital Sales Institute

OCTOBER 12, 2018

In a cluttered, time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. These are; Market Penetration – selling more of the same things to more of the same customers. Market Penetration. Maintain or increase the market share.

Examples 55

Examples Strategy Penetration Ideal Customer Profile 55

Zoominfo

OCTOBER 5, 2021

How to Develop a B2B Demand Gen Strategy After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130