Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

NOVEMBER 5, 2018

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data.

B2B 154

B2B Data Vendor Discount 154

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

DECEMBER 17, 2017

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Guidelines 130

Guidelines Policies Handbook Government 130

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. Identify your B2B buyer’s pain points and, when possible, offer ideas.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

APRIL 10, 2019

For B2B organizations especially, a sale typically isn’t made after one cold call. For example, if a candidate is sold on a company’s PTO policy but isn’t so stoked about salary, remind them that though they may not be making as much money as they’d like, they’ll have more flexibility in their personal life.

B2B 185

B2B Hiring Salary Scale 185

Zoominfo

NOVEMBER 25, 2020

Diversity and Inclusion (D&I), and diversity, equality, and inclusion (DEI) are terms used to describe programs and policies that aim to promote and enact representation and participation of diverse groups of people. Develop Antidiscrimination Policies. B2B Growth. B2B Growth.

Policies 246

Policies How To Groups Education 246

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. Minimize risk by implementing a social media policy to establish clear ‘dos & don’ts’ for social media use. For more information about growing your B2B organization, contact ZoomInfo today!

B2B 157

B2B Social Media Hiring Collateral 157

The Pipeline

JANUARY 23, 2013

There are some lessons here for B2B sales people as well. As such, applying the concept of inventory clearance could be very beneficial for B2B sellers. So good ahead, develop your policies, and hold that “Inventory Clearance”. The Art of Sales Contest Winners!

B2B 244

B2B Retail Margin Pipeline 244

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Survey 108

Survey B2B Channels Face-to-face 108

SalesforLife

MAY 13, 2019

Since the year 2000, we’ve witnessed the rapid evolution of new technologies, government policies and global economies that have had a serious impact on how companies do business today. How are you adapting to these changes? In this blog, We’ll look back over the past 19 years to help you look forward to the next couple of years.

Policies 73

Policies ACT Hiring Face-to-face 73

Zoominfo

AUGUST 5, 2020

Basically, the C-suite is made up of the people who keep the company’s strategies and operations aligned with their mission and established policies. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

B2B 100

B2B Gatekeeper InsideView Face-to-face 100

Zoominfo

NOVEMBER 17, 2020

Have an easily accessible privacy policy. Record all communications sent to requesting customers verifying their understanding of policy outlines. Read our guide on how ZoomInfo acquires B2B data. Here at ZoomInfo we don’t solely rely on opt-out or in requests, we continuously adjust and implement in-house compliance policies.

Data 225

Data Policies Guidelines Ideal Customer Profile 225

Zoominfo

DECEMBER 5, 2018

But, posting your own content too often can violate subreddit policies and result in your Karma dropping rather than increasing. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Key Takeaways on Reddit for B2B Marketing.

B2B 157

B2B Advertising Advertising Promotion 157

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Contrary to the widely held opinions, B2B buyers are generally open to being contacted by sellers at the start of their buying journey. Leverage referrals.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Showpad

JANUARY 15, 2021

As Forbes notes, there’s no “if” or “when” to B2B sales transformation anymore. According to a Forrester report on sales engagement : “2020 will be remembered as a watershed moment when B2B buying and selling changed forever.” How Showpad can help drive B2B sales transformation.

B2B 83

B2B Sales Enablement Analysis Sales Operations 83

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. At the ICO, he established new technology and innovation policy, directed work in areas such as artificial intelligence, adtech, and competition, and led ICO’s response to data usage in the U.K.

Meeting 130

Meeting Policies Scale Data 130

Allego

MARCH 12, 2024

In the ever-evolving landscape of B2B sales, the quest for a seamless and efficient buying experience remains a critical challenge. Determined to mend the fragmented B2B buying journey, Hannah Ajikawo , the visionary founder of Revenue Funnel , has strong ideas on how sales enablement can help solve the problem.

Top of Funnel 118

Top of Funnel Lead Rank Pivotal B2B 118

SBI Growth

JULY 8, 2013

Social selling is a technique being adopted by many B2B sales organizations. However, company policies against social media are hampering many a sales team. I’ll explain the first component, Policy. I even provide a sample Social Media Policy for Sales. Policy – It all starts here. The Policy Problem.

Social Selling 320

Social Selling Company Social Media Policies 320

CloserIQ

JULY 20, 2020

Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Here are some best practices for retaining b2b salespeople: 1. You need to facilitate that for your team members by offering options for flexible work, paid vacation time, and generous parental leave policies.

B2B 76

B2B Incentives Incentive How To 76

Zoominfo

MAY 24, 2021

We help users track key factors when looking at company policies: Who can work remotely: Many businesses are specific when it comes to who can work from home. How often employees can work remotely: Most WHF policies specify a set number of days to come into the office, ranging from 1 day to full time.

Policies 130

Policies Scale Pharmaceuticals Survey 130

Pointclear

APRIL 6, 2017

Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. Senior execs: don’t totally delegate the program, and make sure EVERYONE knows that there’s an open-door policy if issues arise. Any interest in a short chat?

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Mereo

MAY 4, 2023

Pricing a B2B solution is complex. The leading B2B organizations do not leave pricing up to chance. These key leaders within a B2B organization should play an active role in the information-gathering, discussions and roll-out of pricing and its policies. People are quick to debate pricing models and numbers.

Lead Rank 50

Lead Rank Policies Workbooks Margin 50

Crunchbase

JANUARY 12, 2022

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. Across the globe, regulatory bodies are doubling down on policies that protect consumer information. Learn More.

Retention 52

Retention Trends Intent Signal B2B 52

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

CloserIQ

JULY 20, 2020

Your ability in retaining B2B salespeople hugely impacts the success of your sales teams. Here are some best practices for retaining B2B salespeople: 1. You need to facilitate that for your team members by offering options for flexible work, paid vacation time, and generous parental leave policies.

B2B 52

B2B Incentives Incentive How To 52

The Sales Hunter

FEBRUARY 17, 2012

This is a basic rule of selling in a B2B environment. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. .” These people definitely exist in B2B sales. If you are in B2B sales, you better pay close attention to the politics going on behind the scenes.

Motivation 172

Motivation B2B Decision Maker Hiring 172

Zoominfo

NOVEMBER 18, 2019

Enforce clear policies on sexual harassment and gender bias. . First and foremost, you must put official policies in place to ensure the safety and wellbeing of all employees. Our B2B contact database fuels leading businesses all over the world. Why not yours?

Study 167

Study Policies Education Film 167

Zoominfo

APRIL 1, 2018

Here are four sure signs your B2B database could use a little help. Prevent this by establishing a company-wide record creation policy. Pro Tip: Work with a B2B data provider to append your database regularly. Pro Tip: As previously suggested, invest in a B2B data provider. Worried about data quality?

Customer 207

Customer Trade Show Buyer Persona Lead Rank 207

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

FEBRUARY 16, 2021

B2B marketing leaders are most often signaling enhancements to customer listening and digital capabilities, while B2C marketing leaders most frequently indicate altering customer experiences and changing customer-facing policies.”

Retention 219

Retention Loyalty Customer B2C 219

DiscoverOrg Sales

JANUARY 2, 2019

B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business. Privacy regulations like GDPR

Data 196

Data Intent Data Customer Intent 196

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels? B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. For more information about our privacy compliance policies, check out the Privacy Center.

Data 130

Data Travel Intent Data Vendor 130

Nutshell

AUGUST 17, 2018

However, MailChimp can also be an essential B2B sales tool when used in the right context. How to Design a “Plain” B2B Email. How to Design a “Plain” B2B Email. Thus, these designs won’t always be appropriate for B2B sales. Use the links below to jump to each section: How to Collect Leads on Your Website.

Top of Funnel 72

Top of Funnel B2B How To Campaigns 72

MTD Sales Training

SEPTEMBER 9, 2011

So when you get that company that has the “no-name” policy and you need a contact, don’t get locked out…get LinkedIn! The post Looking for Good B2B Leads? Then, join discussion groups or start your own group to stay in touch, promote yourself and generate contacts in any area of business you need. Happy Selling! Sean McPheat.

LinkedIn 120

LinkedIn B2B Leads Marketing Qualified Lead 120

Zoominfo

OCTOBER 5, 2021

Lisa Jackson, VP of Environment, Policy, and Social Initiatives, Apple Jackson makes the list for spearheading Apple’s efforts to address climate change and other environmental issues. To learn more about ZoomInfo’s leading B2B contact database , contact our sales teams today. For example, Apple is issuing $2.5

Examples 130

Examples Policies Microsoft SalesForce 130