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Sales Enablement Strategies for the Modern B2B Landscape

Allego

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers.

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Is Your B2B Sales Training Lacking the Most Important Element?

SalesFuel

Organizations spend billions on B2B sales training every year. Despite the heavy investment in training, some businesses won’t benefit as much as they should. That’s because they overlook the way the B2B sales world has changed. This new buying process must be a big focus of sales training.

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How to Reengineer Your Sales Training Program

SalesFuel

Most sales managers would like to do that. But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers.

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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

B2B deals are high-cost, span multiple touchpoints, and take months to close. Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 1 Sales Content Management.

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22 of the Best Custom GPTs for Sales Enablement

Allego

In the rapidly evolving world of sales enablement , staying ahead of the curve is not just an advantage—it’s a necessity. The emergence of generative AI and the proliferation of GPTs has opened a new horizon for sales enablement managers, as it has for sales teams, promising greater efficiency, innovation, and revenue growth.

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7 B2B Sales Enablement Takeaways from Forrester’s Mary Shea

Allego

Sales enablement is having a moment. In February, just before organizations around the world began adjusting to most sellers and buyers working from home, I sat down with Forrester Principal Analyst Mary Shea to discuss sales training and productivity. There are three core technologies that make up modern enablement.