Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In a similar study by HubSpot. million people.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They then leverage research tools and market insights to pinpoint promising opportunities. They can streamline the sales process and reduce the need for expensive lead generation tools or outsourcing services.

Outsourcing Services 62

Outsourcing Services B2B Lead Rank Sales Qualified Lead 62

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages).

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Score More Sales

JUNE 27, 2014

This week, LinkedIn shared some statistics in its study women in sales. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Close More Deals. image courtesy of LinkedIn.

Study 231

Study LinkedIn Hiring Conference 231

BuzzBoard

NOVEMBER 22, 2023

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. AI-driven tools and automation streamline processes, allowing for the swift analysis of vast datasets to deliver content that resonates on a deeply personal level, increasing sales significantly.

B2B 105

B2B Strategy Demographics Social Media 105

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. The Pricing Roadmap: How to Design B2B SaaS Pricing Models That your Customers Will Love Pricing can make or break a SaaS company. The availability of comprehensive B2B data has transformed.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

Zoominfo

AUGUST 31, 2020

An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering questions about the world. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Data 179

Data B2B Industry Engineering 179

Zoominfo

MARCH 15, 2022

But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. Best-in-Class DaaS for RevOps: Reliable data, in the right place, in real time Having the best data is necessary, but if it’s not accessible with the right tools, then it’s all for naught. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

Zoominfo

OCTOBER 26, 2020

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. B2B businesses rely on accurate databases for sales and marketing campaign success — from phone numbers, email addresses, tech stacks, to branch locations. When it comes to data, this process is considerably speedier.

Data 100

Data B2B Survey ACT 100

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Where are the inefficiencies?

B2B 147

B2B Scale Buyer Persona How To 147

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) What Is a B2B Sales Funnel? How Can You Streamline Your B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Mindtickle

JUNE 15, 2023

Last week’s Forrester B2B Summit in Austin, Texas brought together revenue leaders, Forrester analysts, and rev-tech vendors to share their insights and strategies for revenue excellence. Before seeking a vendor or investing in tools, it’s crucial to evaluate and define your sales capabilities.

B2B 52

B2B Case Study Study Vendor 52

Lead411

DECEMBER 2, 2023

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. The Pricing Roadmap: How to Design B2B SaaS Pricing Models That your Customers Will Love Pricing can make or break a SaaS company. Sending emails to invalid or unverified.

B2B 52

B2B Top of Funnel Lead Rank Campaigns 52

SBI Growth

FEBRUARY 12, 2013

Later in the article I share a tool to assist those currently in this dilemma. But as a B2B organization, your goal is to satisfy the customer. There are a few key takeaways from the case study: A well defined sales process mapped to the buyer’s journey is crucial. Opportunity Assessment Tool. The likelihood of success.

Case Study 314

Case Study Study Travel Quota 314

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. The video is essentially a tutorial, but also serves as a great promotional tool aimed at business consumers. Whitepapers. The focus of the Webinar is using OneDrive for business. With over 100,000 views, it’s clearly something that users are interested in.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Score More Sales

DECEMBER 23, 2014

Software Advice surveyed nearly 2000 sales professionals who use a mobile version of a CRM tool and found the following: Nearly all salespeople using mobile CRM (82 percent) say that accessing their system on smartphones and tablets greatly or moderately improves the quality of their CRM data. See their whole study here.

Tools 214

Tools Lead Rank Lead Scoring CRM 214

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. In fact, a recent study found that 83% of marketers think customer experience is more central to their role than it was five years ago ( source ). Let’s jump right in! Continue reading.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

Data 193

Data Sales Process B2B Company 193

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Sales and Marketing Management

DECEMBER 14, 2020

This often comes in the form of customer case studies and testimonials that specifically showcase results. The beauty of ABM is that it’s a B2B sales and marketing powerhouse. When you’re trying to showcase industry expertise and build trust with potential buyers, one thing that goes a long way is to hear from your customers.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

Incentives 394

Incentives Incentive Motivation ACT 394

SBI Growth

MARCH 11, 2013

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door. This article is for B2B Sales Reps who work in complex sales environments. Then I provide a Buyer Alignment Tool to enable success in these environments. He brought case studies, a company history, and press releases as back-up.

Buyer 333

Buyer B2B Lead Rank Lead Scoring 333

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. According to a recent study , 77 percent of sales and marketing professionals believe personalized marketing experiences make for better customer relationships. This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

SalesFuel

APRIL 2, 2024

To maintain team dynamics and deal flow, managers must actively help BDRs succeed in the new B2B marketplace. Recent research, including our own , points to changed buyer behavior in the B2B process. Unfortunately, the 6sense study has uncovered a pattern of declining support for BDRs. In 2024, 39.3%

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116