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Business Services & Transportation Industry Trends: How to Close the Deal

Emissary

When you absolutely, positively have to close the deal — business services sector and transportation industry trends. In today’s Buyer’s Seat, we are going to take a closer look at the transportation, shipping, and business services – aka FedEx, UPS, and the like.

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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. COVID-19 accelerates expected B2B sales trends.

Trends 156
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Even in B2B, Customer Experience Defines You (April Referral Selling Insights)

No More Cold Calling

B2B customers are just louder about it. Two phone calls later, with people promising to notify their transportation people and promising to call me, no one called. The post Even in B2B, Customer Experience Defines You (April Referral Selling Insights) appeared first on No More Cold Calling. But they’re also in short supply.

Referrals 261
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How T&L Companies Are Shifting GTM Strategy in a COVID-19 World

SBI Growth

Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand. While market leaders.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand.

B2B 306