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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. You’re likely already using buyer personas to inform and improve your marketing efforts. Ready to learn more? Keep reading!

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A B2C Buying Trend That Will Impact B2B

SBI Growth

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Why would buyers purchase through distributors when the same thing can be bought from Amazon for less with 1 click? If you don’t innovate, B2C may eat your lunch.

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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

But connecting with and converting buyers has never been more challenging. B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

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Two Powerful Platforms Now Play Together for B2C Producers in Financial Services

SalesLoft

Now, financial services organizations who are serving the B2C space and using the Person Account record within Salesforce are supported through the Salesloft Connect extension, effectively putting Salesloft directly within Salesforce. . Improve coaching and revenue with greater visibility to producer-to-buyer relationships.

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