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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Today, we break down the most important categories of marketing tools. 5 Key Differences Between B2B SEO and B2C SEO.

B2B 124
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5 Insane Tips for Enhancing B2B Customer Experience

Cience

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98
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B2B Sales Trends for 2018

Pipeliner

According to Brian Trautschold of Ambition , “The noise behind Account Based practices has been deafening at times, but the buzz has been building for good reason: when used correctly, account based tactics can shorten the buying cycle, increase lead-to-opportunity conversion rates, decrease Customer Acquisition Cost (CAC), and reduce churn.”.

Trends 105
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5 Tips for a Great Sales Hook, According to Sales Reps

Hubspot Sales

For instance, let's say you're pitching a social media tool. A competitor I've worked with in your industry saw 37% audience growth and 12% increase in sales as a result of implementing a strong Instagram influencer strategy using our social media tool. How can you save them time or money? Want to know more?".

Hubspot 129
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The Fundamental Error of Approach in Today’s Sales

Pipeliner

AI might function somewhat effectively in the B2C world, such as with Amazon, where there is no human salesperson involved. It certainly would not, and you wouldn’t let anyone operate on your heart just based on the tools they possessed. It can never, with its algorithms, accurately reflect how human buyers will behave.

Hiring 97
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Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

From B2C to B2B. She had little interest in promoting our platform as an internal tool within Google. Organizational Churn. In order to manage a complex sales process with multiple stakeholders involved, you need some kind of tool that simplifies things. Here’s the story of how it made my first startup go belly-up.

Oracle 53
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Looking Ahead at CRM Trends for 2018

SugarCRM

This holds a lot of value in B2B, but also in more retention-focused B2C worlds. The CRM systems we have been building for years have focused primarily on new business with a side of customer support typically in a silo of a call center or help-desk tool. 2) The Subscription Economy Will Drive New CRM Design. This must change.

Trends 54