Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? You need to think like Thulium.co, a company that constructs its B2B engagements carefully within the technology space.

B2B sales – is more better?

Sales Training Connection

The professors constructed six persuasive scenarios and had hundreds of undergraduates read the scenarios and play the buyers role. But the study was about B2C sales. How many reasons should you share with the customer to purchase your product?

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Are You Limiting Your Business Success Opportunities?

Increase Sales

The rise of customer retention is probably why sales enablement has become so critical to many B2C and B2B organizations. When these metrics have been established and a plan of action has been constructed from the Senior Executive Management Team that will cascade down through the organization, measuring relationships will become much easier.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

Use it to construct a detailed picture of your current lead-to-revenue strategy, infrastructure, processes, and performance. For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant.

The Straight-Forward Guide to Target Markets

Hubspot Sales

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Nike is a classic B2C example. Every sales team and entrepreneur need to know their customer.

Analysing the impact of the ‘Amazon Effect’ on B2B Sales

Artesian Solutions

There’s a new normal that blurs the lines between B2B and B2C”. B2B is more complex that B2C but we can all learn something from the ‘Amazon Effect’. Whilst agreeing that inherent complexities exist in B2B that don’t exist in B2C.

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Customer expectations – how are they evolving, what is driving them, what should sellers do to keep up, and how to improve customer experiences

Artesian Solutions

Their B2C experiences influence their B2B buying behaviours and decisions. Customer expectations – how are they evolving, what is driving them, what should sellers do to keep up, and how to improve customer experiences.

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What’s The ROI Of Stupidity?

Partners in Excellence

Companies like Amazon have changed the face of B2C selling, innovating (Hmmm, sounds like critical thinking), and destroying whole categories of Bricks and Mortar sales outlets, not to mention eliminating 10′s of thousands of sales jobs. It’s through thoughtful conversations that we have with customers that help them do this–constructing great value in the process. I wrote, How Can We Deliver Insights Without Critical Thinking Skills?

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How to harness intelligence and insight to remain relevant in an oversaturated market

Artesian Solutions

Predictive analytics open up the opportunity understand where the customer journey will go next, and machine learning enables the construction of predictive models from data insight. How to harness intelligence and insight to stay relevant in an oversaturated market.

What Does it Take to Become a Really GREAT Sales Leader?

Jonathan Farrington

Having both the desire and the ability to ornate and develop constructive ideas. • It’s all about B2C and B2B. Management, and particularly sales management, operates on and obtains its results from the staff that are managed.