B2B sales – is more better?

Sales Training Connection

The professors constructed six persuasive scenarios and had hundreds of undergraduates read the scenarios and play the buyers role. But the study was about B2C sales. A myth that is still being repeated time and time again even in B2B sales. 2014 Sales Momentum ®.

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Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? What has allowed social media influence to help these brands generate B2B sales?

Analysing the impact of the ‘Amazon Effect’ on B2B Sales

Artesian Solutions

The Consumerisation of B2B: Analysing the impact of the ‘Amazon Effect’ on B2B Sales. There’s a new normal that blurs the lines between B2B and B2C”. Buyers are demanding more agile and responsive B2B sales practices. Perfecting Post Sale.

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Are You Limiting Your Business Success Opportunities?

Increase Sales

Each day thousands of business owners and executives read their profits and loss statements, financial records to sales reports to confirm they are on the road to business success. Searching and scanning for increases in sales, orders and profits while hoping for decreases in cost of goods sold or other direct costs as well as indirect costs. For example does your small to mid size business suffer from: Lackluster sales problems?

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How


I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Use it to construct a detailed picture of your current lead-to-revenue strategy, infrastructure, processes, and performance.

Your Competitor May Be An App!

Partners in Excellence

It’s so much easier to check out reviews–even if they are from strangers, then to deal with a sales person. ” This phenomena isn’t limited to B2C, we see more of the same things happening in B2B. So am I proclaiming the death of sales?

What’s The ROI Of Stupidity?

Partners in Excellence

” I think it’s an awesome question, I think unconsciously, that may be in the minds of many business and sales leaders as they look for solutions to help improve the performance of sales people. In fact we see billions of dollars a year done though ecommerce, shopping cart sales, electronic trading networks. In recent years, we’ve seen many thoughtful studies about the profession of sales and what separates top performers from others.

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Customer expectations – how are they evolving, what is driving them, what should sellers do to keep up, and how to improve customer experiences

Artesian Solutions

Their B2C experiences influence their B2B buying behaviours and decisions. Go beyond the sale and build relationships: The seller’s role doesn’t stop at the point of sale. Hence we see incremental improvements rather than true sales transformation.

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How to harness intelligence and insight to remain relevant in an oversaturated market

Artesian Solutions

Whether you’re launching a new product, entering a new market or improving your sales processes, harnessing intelligence and insight to differentiate yourself is one of the most effective ways to thrive in an oversaturated market.

What Does it Take to Become a Really GREAT Sales Leader?

Jonathan Farrington

Management, and particularly sales management, operates on and obtains its results from the staff that are managed. Information coming to Sales Managers is of all kinds – from verifiable facts to rumor. Having both the desire and the ability to ornate and develop constructive ideas. •