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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Benefit 88
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B2B Sales Training Techniques and Best Practices

Highspot

What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training? What is B2B Sales Training?

B2B 52
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How to Craft a Successful Sales Environment

Hubspot Sales

In your sales organization, this starts with your sales environment. A sales environment is a vague, intangible concept. Think of it this way: How do you want your sales reps to feel when they step on your sales floor (or log into work from their home office)? Types of Sales Environments. I sure did.

B2C 104
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The Difference Between Firmographic and Technographic Data

Zoominfo

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? Are they a non-profit, a B2C company, another SaaS, etc? This information can determine how you approach a sale and what content you share with them.

Data 195
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Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. By the end, you’ll know whether or not a custom CRM is the right choice for your business and which software options might be a better fit for your needs. What is a custom CRM?

CRM 127
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Digital Marketing Takes Center Stage

Sales and Marketing Management

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120
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The Straight-Forward Guide to Target Markets

Hubspot Sales

Every sales team and entrepreneur need to know their customer. For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Nike is a classic B2C example. Who is the ideal fit for your offering?

Apparel 115