31+ Flavors of CRM – Got B2C Sales CRM?


June 27, 2012 – I was reading a few articles on CRM in the past couple of days that got me thinking about how unique and flexible the technology world we live in truly is. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales.

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Fast Frame of the Week – The Top 5 Keys to Managing Customer Relationships

Sales Benchmark Index

In this week’s video, Greg Clark, the CMO for Caliber Collision Centers, answers the question: “If you borrow a B2C best practice and apply it to B2B companies, what is. Corporate Strategy Marketing Strategy Sales Strategy Video b2b B2C Caliber Collision Centers CMO CRM crm data customer reputation management fast frame Greg Clark revenue growthWelcome to the Revenue Growth Fast Frame of the Week.

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot Sales

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. What is CRM?

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Putting the Social into CRM Predictions for 2012 ? Score More Sales

Score More Sales

Putting the Social Into CRM Predictions for 2012. Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. So what is next for CRM? Sales Tips and Strategies to Grow Revenues. About.

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5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM SalesMicrosoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […].

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A Blueprint for CRM Success: Additional Insights and Replay Available


Yesterday I hosted a webinar titled “A Blue Print for CRM Success,” where I outlined some of the key elements of planning and rolling out an effective CRM strategy. We outlined the key characteristics you will want to look for in a CRM partner and vendor.

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Looking Ahead at CRM Trends for 2018


For many, CRM trends for the New Year seem pointless for three main reasons: long technology development cycles, the industry’s obsession with one or two big ideas over the course of multiple years, and journalists’ penchant for trends that are either too obvious or too outlandish to really drive value. Given this backdrop, I’d like to offer some CRM trends that could actually be worth considering. This holds a lot of value in B2B, but also in more retention-focused B2C worlds.

Precision of Sales Automation – for a Perfect Data Flow


Our product, Pipeliner CRM , makes it possible to create more than one sales process because many companies today have several: for example a pre-sales process, a post-sales process, and a customer success process. Seeing this multi-process trend taking shape in the business world, we created multi-pipeline functionality several years ago, and the whole CRM industry has followed us. In most B2C settings you can totally automate the sales process. Automating CRM.

Sugar Sweetens Tyson Foods’ Recipe for Success


Building on its existing $39B per year success, the company wanted to further develop the B2C arm of the business as part of its sales outreach, which sparked a search for the right CRM platform to support their ambition. CRM CRM Success Customer Engagement SugarCRM

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Sales Tips: Don't Scare Buyers into Making "No Decision"

Customer Centric Selling

In my B2C buying experiences, timeshare salespeople are by far the most aggressive closers. sales tips selling tips sales process improve sales performance sales approach selling process crm sales technique sales tip selling technique sales performance selling approach

Guide to the sales pipeline

Base CRM

Whether you’re a B2B or B2C organization, your sales pipeline requires customization of the stages to match your company’s sales process, analysis of the sales pipeline metrics, and use of the right tools to track and manage your customers and sales team.

No Story No Sales


B2B or B2C? Most people think that B2C is the only place for storytelling. He is CSMO at Pipeliner CRM. Presence in Your Own Presentations.

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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? If you practice a hopscotch client retention strategy, do not get your hopes up. Making clients successful is hardly child’s play.

What Makes Some Businesses So Unstoppable?


Regardless if you are in B2B or B2C, the pressure has never been greater to continuously deliver an exceptional customer experience throughout the customer journey, creating an unstoppable business. CRM Customer Experience SugarCRM

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Are your Customers Outpacing your Sales Team?

Sales Benchmark Index

On the other hand, B2C organizations have been driving this change among consumers. They bring their B2C experiences to their jobs. Sales people can dictate notes after a sales call and it is automatically saved to CRM. Agile Sales – mobile enabled CRM.

Shifting Your Sales Team: From Task-Oriented to Customer-Oriented


No matter the industry you’re in, whether you’re B2C or B2B, operating in an online-driven environment or a traditional brick and mortar store, in the end all businesses share the same goal: you want your sales teams to bring in more revenue. CRM Customer Experience

The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. The data gathered through customer relationship management (CRM) solutions and web analytics along with service and usage information from networked machines help sales segment their customers by user profile.

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How Big Data Can Help the Sales Leader

Sales Benchmark Index

However, most Big Data examples concern large B2C companies. Too often we see CRM systems completely misused by Sales Organizations. Instead, he embedded a “Buyer Behavior” sheet on the opportunity within the CRM system. Think back to the investment you made in your CRM system.

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One Sales Call Does Not Do It All

Increase Sales

We all know selling in the B2B marketplace and sometimes in the B2C marketplace takes more than one call. This is where a good CRM tool such as Pipeliner CRM can help. Wouldn’t it be great that with one sales call the customer would buy and become a loyal customer for life? So if we as salespeople know that then why do so many in sales stop at one, two or even three sales calls? 44% of salespeople give up after one follow-up (Source: Scripted).

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What I Learned About the Future of AI and Sales

Jeff Davis

We are losing quality interaction data by requiring sales people to enter it manually into a CRM system. Ebbinghaus Forgetting Curve ) It's not B2B or B2C - it's about connecting with people - B2P Both Sales and Marketing must focus on Customer Experience (CX) to be successful in the future.

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Types of Sales Tools That Boost Productivity


When deciding which CRM to use, an important factor to consider is whether it integrates with the other tools (such as customer service tools or live chat tools) that you’re already using. How do you guide your sales team to achieve better results?

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B2B Selling—It’s Personal


There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. It is even more so than B2C buying, simply because of the inflated personal risk experienced by B2B buyers. The personal risks associated with B2B purchasing are almost always higher than those of B2C purchasing. Pipeliner CRM empowers B2B salespeople to take that personal approach.

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Sales Tech Game Changers: Why You Should Incorporate Customer Advocacy in Your Sales Cycle

Smart Selling Tools

Matching CRM opportunity record information to available references and content to “spoon feed” the best, most relevant assets (whether ‘live’ reference calls or ‘static’ like a written case study) for salespeople to utilize when and where they need them.

What if Marketing Automation had not been invented?


I have chosen Marketing Automation for this month and next month I would like to undertake the same exercise for CRM. What differences in marketing and sales management would have occurred if marketing automation with all of its benefits would not be a part of B2B and B2C marketing today? James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

No One Wants Your Cold Calls

No More Cold Calling

Those ploys might work in the B2C space, but it smacks of a product push and commodity sale in the B2B space. When you get referrals, you get meetings with one call.

It’s Time for Joint Business Planning 2.0

Sales and Marketing Management

Largely enabled by increasingly sophisticated category management powered by POS data availability, most B2B and B2C sales forces employ some form of these JBPs with their largest customers. Optimized assortment, shelving innovation, integrated shopper marketing, digital development and targeted CRM are frequently seen.Innovation - These platforms emphasize collaborative development of products, packaging and merchandising solutions.

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4 Ways to Hack Your Growth With AI

Sales and Marketing Management

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. An AI platform built specifically for B2B sales teams puts rich company profiles and insights directly at their fingertips, within existing CRM workflows -- this will save significant research time while still allowing for highly personalized outreach.

B2B Programmatic Advertising for Beginners


Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Must-haves include customer relationship management tools (CRM) and marketing automation platforms.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How


You’ll also want to pull engagement reporting out of your marketing automation platform and CRM. For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant.

How to Build a Sales Stack Your Sales Reps Will Love

Sales Hacker

Other platforms like Facebook and Instagram typically show more success with B2C products. Personalization and CRM data sanity. If you’re doing sales prospecting via email, make sure you personalize as much as possible by keeping great data in your CRM.

The Top 4 Sales Enablement Predictions for 2018

Hubspot Sales

1) No CRM? Some small to medium-sized businesses resist using a CRM and instead rely on spreadsheets and outdated data collection. Whether you are adding CRM or marketing automation software, we guarantee an AI feature is included. 2018 Sales Enablement Trends.

B2B Sales Trends for 2018


B2C salespeople and marketers have focused on customer experience for years. The AI tools of the future will take into account everything from sales data to CRM records, ERP system information and more. Pipeliner CRM empowers sales teams to boldly succeed in 2018. The new year is fast approaching. Is your organization set up for success? Are you prepared to leverage the sales trends experts predict will be big in the coming year?

Micromarketing In the Age of Big Data: Scoring Bigger Payoffs For A Super Sales Play


It’s not just about sifting through transactional and purchasing data in the B2C space. CRM databases are undergoing a paradigmatic shift, as data increases in complexity and mining software becomes critical for managing massive data sets and vast repositories of information. Micromarkets are sales hot spots with tremendous potential. Adopting a more granular strategy, micromarketing for sales has taken on new relevance in the age of Big Data.

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B2B Selling—It’s Personal


There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. It is even more so than B2C buying, simply because of the inflated personal risk experienced by B2B buyers. The personal risks associated with B2B purchasing are almost always higher than those of B2C purchasing. Pipeliner CRM empowers B2B salespeople to take that personal approach.

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Everything You Need to Know About Account Based Sales [Guide]

Sales Hacker

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. Conduct a thorough research involving your CRM and top management to categorize your customers.

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

In the B2C industry, direct mail use is widespread. Sales reps can now use technology to send out direct mail straight from their CRM, just at the click of a button. It’s been dubbed ‘junk mail’ or ‘spam mail’ for years, and we thought that everyone had abandoned the practice.

August 2018 B2B Blog Post Round-Up


5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts. For most of us—the phrase B2C marketing conjures up images of bright, fun copy and colorful animation. It’s evident that the line between the B2B and B2C worlds becomes less and less clear.

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Five Things We Learned about CPQ in 2015

Cincom Smart Selling

B2B sales and marketing efforts are starting to look more and more like B2C sales and marketing efforts (more on this in #2). And companies that sell B2B are, right or wrong, benchmarking themselves against B2C counterparts. Combine that with the other necessary functionality to keep up with this evolutionary shift in B2B sales and marketing, and it’s easy to see how the marriage between CPQ and CRM will grow even tighter (and more critical).

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7 welcome email templates for nurturing new customers


While discounts are used often in B2C welcome emails, they can work for B2B, especially if you wish to provide a special offer or welcome package. When a prospect makes the decision to become your customer, you want to roll out the red carpet for them.

Artificial Intelligence and Marketing


While B2C organizations such as Apple and Amazon have been quick to climb aboard the AI train, businesses in the B2B realm have been a bit more hesitant; as of 2017, only 10% of B2B companies are incorporating AI into their marketing technology stack ( source ).