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4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing Management

With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. You have old-school firmographic data, new data elements, and beyond that, elements indicating business intent. Big Data Means Big Pain Points.

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Utilizing Data with John Redinger

criteria for success

John is the Chief Marketing Officer at DialAmerica , a teleservices company that provides B2B and B2C customer engagement services across multiple industries. With over 36 years of experience at DialAmerica, he has held many sales and leadership roles. In this episode, John and I cover: Utilizing data and analytics. CFSPlayBook.

Data 98
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How Big Data Can Help the Sales Leader

SBI Growth

Unless you’ve been living under a rock for the last two years, you’ve heard about “ Big Data ”. However, most Big Data examples concern large B2C companies. These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution.

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Strategic Email Marketing Drives Breakthrough Customer Retention Results

SalesFuel

The top five channels among B2C brands include: Email: 89.6% of B2C marketers say they use this marketing channel Social Media: 80.3% of B2C marketers say that “email is their organization’s most effective engagement channel.” Check out their profile on AudienceSCAN on AdMall by SalesFuel to see data from the past year.

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Micromarketing In the Age of Big Data: Scoring Bigger Payoffs For A Super Sales Play

Pipeliner

Adopting a more granular strategy, micromarketing for sales has taken on new relevance in the age of Big Data. Combining, combing through, and sorting data is the key to an effective strategy for sales. It’s not just about sifting through transactional and purchasing data in the B2C space.

Data 75
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AI’s Role In Sales and Marketing

Sales and Marketing Management

“Most companies are leveraging data and analyzing it with computer learning to better understand their sales and marketing efforts. Sales and marketing hasn’t fundamentally changed yet due to AI, but the direction and places to focus those efforts has.”. Sales will rely on data and insights more than ever before.?The

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B2B Sales Training Techniques and Best Practices

Highspot

This significant return not only boosts a company’s overall revenue but also benefits sales reps through increased deal closures and higher earnings. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52