article thumbnail

B2B Sales Training Techniques and Best Practices

Highspot

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52
article thumbnail

Human-AI Collaboration: The New Frontier in B2B Sales

Allego

After using the generative AI tool for more than a year, though, I am a lot less worried. That’s because gen AI tools still need humans to create quality content. Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. They help me do my job better and faster. But they can’t do it alone.

B2B 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Online Sales Can Help You Grow in Hard Times

Hubspot Sales

Additionally, because of attribution tools like workflow or CRM analytics, as well as even simpler tracking URLs, there are plenty of ways to attribute online purchases with sales leads to measure and reward solid performance. Plotting your products along this 2x2 is an extremely helpful exercise in determining what to start selling online.

Hubspot 84
article thumbnail

The Straight-Forward Guide to Target Markets

Hubspot Sales

Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Atlassian offers a suite of collaboration tools designed to help developers and product leaders take their projects from concept to completion. Nike is a classic B2C example.

Apparel 115
article thumbnail

Unlock Sales Potential with a Sales Training Strategy

Highspot

Key Elements of an Effective Sales Training Program Sales training is necessary for both B2B and B2C sales reps. Role-Playing Exercises: Conduct role-playing sessions to allow sales representatives to practice delivering the sales pitch. Provide training on how to effectively use these tools in the sales process.

article thumbnail

How to Execute an Effective B2B Social Selling Strategy

Janek Performance Group

Unlike business-to-consumer (B2C), where a shopper may view a cool new outfit on Instagram, click a link and complete the transaction all online, B2B social selling is not that simple. In fact, if B2B social selling success is a skill-based exercise, requesting product demos on social media is not a sales skill needed for sales success. .

article thumbnail

Analysing the impact of the ‘Amazon Effect’ on B2B Sales

Artesian Solutions

There’s a new normal that blurs the lines between B2B and B2C”. Indeed Salesforce statistics on the connected customer reports some of the B2C factors influencing B2B buying behaviours: • 8 out of 10 business buyers want the same experience as when they are buying for themselves. • ¾ expect vendors to personalise engagements. •

B2B 45