article thumbnail

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. What is a Lookalike Audience?

B2C 264
article thumbnail

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Social Selling Channels to Use in 2023

Hubspot Sales

Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. Best Social Selling Channels 1.

article thumbnail

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem.

article thumbnail

Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. ecommerce tools fall into the following categories: Online store hosting: Build an online store from scratch. million people.

Trends 98
article thumbnail

The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Most sales professionals think of social media as a networking tool — which is true, but it's also a powerful search engine, enabling you to identify and research leads with just a few clicks. Over to You.

article thumbnail

Help Yourself, It’s Free! The Six Best Free Tools for Email Marketers

Appbuddy

There are loads of free tools to help email marketers more effective, achieve better email performance and (hopefully) win some much-deserved kudos from their higher-ups. Tools like these are especially handy in times of economic uncertainty, when marketing budgets are tighter than usual and senders are asked to do more with less.