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“Intelligent Leads”

Partners in Excellence

Marketing automation tools have come a long way in helping us engage, nurture, and develop relationships with prospects. The content management strategies that go along with these tools are critical in informing, educating and developing the customer. But leading organizations are changing this. Please click here.”

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Why Sales Reps Need Access to Company Hierarchy Data

Zoominfo

One of your buyers happens to be a large hotel in your region. With access to company hierarchy data, you discover that the hotel business owns several smaller local and domestic hotels and properties. Using hierarchy data, you discover that this company has a separate division handling the production of in-house mobile tools.

Data 216
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

It’s a sales empowerment tool in some ways where you can say, here’s something better than a spreadsheet that figures out, what are the milestones and what are the outcomes? It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.