Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly.

B2B 261

B2B Social Media Hubspot Channels 261

Hubspot Sales

JULY 19, 2022

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. If you’re not already accepting payments virtually, you can set it all up without leaving HubSpot using HubSpot payments.

B2B 85

B2B Hubspot Sage System 85

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Hubspot Sales

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Hubspot 129

Hubspot Social Media Churn Sales 129

Hubspot Sales

SEPTEMBER 3, 2020

While most companies calculate ARR, ACV might only be valuable for subscription-based companies, such as SaaS tech organizations or B2C subscription retailers like FabFitFun. Additionally, RJMetrics broke down those numbers by B2C and B2B companies. On the other hand, ACV is a normalized revenue metric that spans across multiple years.

B2C 87

B2C How To Churn Retail 87

Hubspot Sales

MARCH 3, 2022

Image Source: HubSpot. Image Source: HubSpot. Image Source: HubSpot. Order fulfillment software is particularly useful for B2C sales and marketing efforts. Web Tracking and Analytics. Your sales department stands to gain a lot from tracking prospects' web activity. Campaign Construction and Tracking. Order Fulfillment.

Benefit 88

Benefit Lead Rank Lead Scoring Top of Funnel 88

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. It’s all about appealing to their specific interests and needs.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Hubspot Sales

NOVEMBER 10, 2020

Take this free HubSpot Academy course to learn how to move your sales process online, how to thrive at remote selling, and how to manage a remote sales team effectively. B2C Sales Environment. B2C sales environments see more transactional selling. Another important aspect of a remote sales environment is the feedback process.

B2C 104

B2C Incentives Incentive How To 104

Hubspot Sales

JUNE 13, 2023

They also report these tools are the second-most effective tool at helping them reach their goals (for B2B and B2C salespeople alike). HubSpot’s Predictive Lead Scoring Software uses machine learning to identify the highest quality leads in your pipeline from thousands of data points and your custom scoring criteria.

Prospecting 114

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 114

Hubspot Sales

AUGUST 6, 2018

Do you see social business being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. I connect their expertise with my/HubSpot's own. And it worked. It still works.

B2C 130

B2C Strategy Hubspot Prospecting 130

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. If that wasn’t enough, Hubspot has also enlisted the help of micro-influencers with digital marketing and sales backgrounds, to aid in their content marketing efforts. One such tactic? PointBlank SEO.

Influencer 153

Influencer Marketing Hubspot B2B 153

Vengreso

JANUARY 21, 2021

Prior to SiriusDecisions, he was vice president of sales at HubSpot, where he was responsible for building the mid-market and enterprise businesses. B2B Buyers Expect B2B Companies to be as Efficient as B2C Companies. 6:25] B2B Buyers Expect B2B Companies to be as Efficient as B2C Companies. [14:30] 36:09] Sales Productivity.

Lead Rank 127

Lead Rank B2C Quota B2B 127

Hubspot Sales

JUNE 21, 2022

Guided selling is used in both B2B and B2C scenarios, with the primary difference being that B2B approaches often involve direct contact between account managers and business buyers, while B2C solutions typically prioritize data-driven online questionnaires to help funnel customers to the right products.

Software 89

Software Software Tools B2C 89

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Hubspot Sales

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). New sales hires at HubSpot experience “a day in the life” of a HubSpot sales rep before their official first day. If you’re B2C, describe the types of consumers reps should be targeting.

Hiring 119

Hiring Training Hubspot Inbound 119

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Let’s take a look at what contributes to Q4 sales. “W Send out “Where did the year go?”

Data 117

Data Discount How To Quota 117

Hubspot Sales

JULY 31, 2018

How is HubSpot free CRM different from competitors? I’m ready to move my team onto the HubSpot CRM. Below is a view of how HubSpot's CRM dashboard displays deal forecasts, sales pipeline, and deals closed against quota for a given month. How is HubSpot free CRM different from competitors? What are the benefits of CRM?

CRM 95

CRM System Hubspot Lead Rank 95

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. It’s all about appealing to their specific interests and needs.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Janek Performance Group

OCTOBER 17, 2023

According to HubSpot : 61 percent of organizations engaged in social selling report revenue growth. And HubSpot breaks down social statistics per generation and site. We all know the benefits of recommendations in B2C selling. The benefits are obvious. More importantly, research cited by sociable.com is critical.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. There’s even a term HubSpot coined — “ Smarketing ”—to describe an integrated sales and marketing strategy.

B2B 49

B2B B2C Buyer Persona Marketing 49

LeadFuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. Differentiating Scripts For B2B And B2C Scenarios Dealing with businesses (B2B) versus individual consumers (B2C) requires different approaches.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Score More Sales

MAY 15, 2014

JB: Hubspot continues to be great at helping marketers improve through the provision of sharp content, much of it not related to their core product set. In fact, the SaaS business is perhaps universally the best at this type of marketing, although some B2C brands like Lowe’s are really excelling with it, too.

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

Hubspot Sales

NOVEMBER 1, 2017

Video is a great way to stand out and frankly an easier way to articulate an offering or service,” explains HubSpot senior inbound growth specialist Mary Burbridge. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. They treat the sales process like they’re B2C, not B2B. 4) Sales automation.

Top of Funnel 129

Top of Funnel Trends Funnel Decision Maker 129

Hubspot Sales

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Trends 81

Trends Report Data Strategy 81

PandaDoc

OCTOBER 12, 2020

In fact, according to Hubspot , “over 50% of customers have left a brand for a competitor who was able to stay more relevant and better satisfy their needs”. Source: Hubspot. This is especially important for B2C or B2B eCommerce. It can be both – in B2C and B2B business and it’s also a great way to collect feedback.

Segment 59

Segment Customer Sales Qualified Lead Lead Nurturing 59

Hubspot Sales

JULY 12, 2019

B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. I test mine by simply sending each version and tracking the emails with HubSpot Sales to see which garner the highest open and click rates. Decide how many touches your drip campaign will have.

Campaigns 119

Campaigns Case Study Segment Hubspot 119

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. For example, if you were using this idea for HubSpot Sales, your press release might read: Sales for [prospect’s company] doubled this quarter, thanks to a major increase in sales productivity and …. to your prospects and/or current customers.

Direct Mail 133

Direct Mail Lead Rank Campaigns B2C 133

Lead411

NOVEMBER 11, 2021

Zoominfo claims to have more data, advertising 100M company profiles, and a mix of 100M+ B2B and B2C email addresses. . Both Lead411 and Zoominfo cover multiple industries across the entire globe, it just depends on what type of data you are looking for. The main difference here between Zoominfo and Lead411 is Quality over Quantity.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Partners in Excellence

JUNE 5, 2019

Part of my discomfort in saying anything, is that I respect Brian and Hubspot so much. Let me dive in, with the disclaimer, much of what Brian addresses is B2C, though at the end of the article he bridges B2B. It appeared in HBR in November, 2018, I keep coming back to it–something about it is disturbing to me.

Top of Funnel 91

Top of Funnel Funnel Lead Rank Commission 91

SBI Growth

NOVEMBER 20, 2012

The majority of companies responding were B2B (60%) or both B2B and B2C (32%). Recently Hubspot shared research data on the growing importance of new roles in marketing. First, quick facts on who responded: The majority of responses came from marketing managers at 27%. Effectiveness. One of which was of an inbound marketing strategist.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Nutshell

FEBRUARY 28, 2024

Different tracking requirements: B2C vs B2B While visitor tracking and web analytics are both useful, one method may prove more helpful for you depending on your type of business. Best for: EU-based businesses that use HubSpot, Pipedrive, Salesforce or Zoho CRM. Filter your contacts based on job role, seniority, or location.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Hubspot Sales

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1.

Social Selling 92

Social Selling Channels Social Media ROI 92

Crunchbase

APRIL 11, 2023

This type of selling is often used in B2B sales, but it can be used in B2C sales as well. A good CRM like Salesforce or HubSpot can help you prioritize follow-up messages and tasks according to where leads are in the pipeline. Stay organized Managing every lead and prospect that comes your way can be tricky.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

This type of selling is often used in B2B sales, but it can be used in B2C sales as well. A good CRM like Salesforce or HubSpot can help you prioritize follow-up messages and tasks according to where leads are in the pipeline. Stay organized Managing every lead and prospect that comes your way can be tricky.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Already a HubSpot customer? The software buyer's journey has shifted dramatically over the past few years. There are hundreds of thousands of software vendors out there, and over 115,000 on G2.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Troops

OCTOBER 25, 2018

We wanted to see in detail how—exactly—top sales teams are using the platform, so we recently analyzed Slack usage at hundreds of sales organizations, including leading companies like HubSpot, WeWork, Slack, and Intercom. Regardless of whether it was a B2B or a B2C business, across the board, we saw the same pattern.

Channels 119

Channels Data Inbound Enterprise 119

Hubspot Sales

FEBRUARY 24, 2020

For example, if you work for a B2C company and are targeting Generation X and Millennial consumers, you would be better served to focus your efforts on Facebook than Tik Tok. Use a tool such as HubSpot Social Inbox to see all of your company’s brand mentions across platforms in one place.

Social Media 124

Social Media Ideal Customer Profile Media Strategy 124