Analysing the impact of the ‘Amazon Effect’ on B2B Sales
Artesian Solutions
OCTOBER 30, 2018
There’s a new normal that blurs the lines between B2B and B2C”. Indeed Salesforce statistics on the connected customer reports some of the B2C factors influencing B2B buying behaviours: • 8 out of 10 business buyers want the same experience as when they are buying for themselves. • ¾ expect vendors to personalise engagements. •
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