article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. Pick out the right email automation tool.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Strategy and Marketing Alignment

LeadBoxer

Selling to a group of people is different than pitching to an individual as in business-to-consumer (B2C) sales. The need to successfully make a pitch to individuals with varying perspectives differentiates B2B lead strategy from that required for B2C sales. Elements of an Effective B2B Lead Strategy.

article thumbnail

Guide to the sales pipeline

Zendesk Sell

Whether you’re a B2B or B2C organization, your sales pipeline requires customization of the stages to match your company’s sales process, analysis of the sales pipeline metrics, and use of the right tools to track and manage your customers and sales team. Sales pipeline tools. Sales pipeline management.

article thumbnail

B2B Lead Generation: Customer Journey Map

LeadBoxer

Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. What is Lead Management? Distinguishing Between B2B and B2C Customers. There are two major types of business models, Business to Business (B2B) and Business to Consumer (B2C). The Lead capture: determining leads and preparing them for the cycle.

article thumbnail

4 ways you can use customer segmentation to increase sales

PandaDoc

Tools like SocialPilot that are capturing their users by giving them 14-day free access and more. For example, you can offer different lead magnets on different blog posts (depending on the theme) and then create lead nurturing email sequences with adjusted messaging. This is especially important for B2C or B2B eCommerce.

Segment 59
article thumbnail

44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). 94% of marketers said a tool that provides continuous, autonomous optimization across channels would be appealing to them ( source ).

Marketing 160