article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Even with low conversion rates, you can increase lead volume at little cost.

article thumbnail

Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps. It is okay if you filter those leads via a combination of lead nurturing and sales development (or lead qualification) before you pass to your sales team. Paul Gillin | Paul Gillen Blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation: Customer Journey Map

LeadBoxer

Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. What is Lead Management? Distinguishing Between B2B and B2C Customers. There are two major types of business models, Business to Business (B2B) and Business to Consumer (B2C). The Lead Management Cycle. The Basics of a Customer Journey Map.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Stages of Lead Qualification.

article thumbnail

B2B Lead Strategy and Marketing Alignment

LeadBoxer

Selling to a group of people is different than pitching to an individual as in business-to-consumer (B2C) sales. The need to successfully make a pitch to individuals with varying perspectives differentiates B2B lead strategy from that required for B2C sales. Elements of an Effective B2B Lead Strategy.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Even with low conversion rates, you can increase lead volume at little cost.

article thumbnail

Influencer vs. Decision Maker

KO Advantage Group

Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. B2B sales can be more complex than B2C in some aspects. Buyers can be liars. So how do you know which is which? Answering these questions can help you in your sales cycle. Let's get you selling more, faster.