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3 Essential Types of Interactive Content

Zoominfo

Traditionally seen as a B2C tactic, quizzes can prove to be immensely beneficial to your B2B marketing strategy. Check out these examples: Marketo: Who’s Your Content Marketing Crush ? ROI and pricing calculators are a relatively simple tool that do just that. Don’t believe us? Infusionsoft: What Kind of Entrepreneur are You?

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The difference between a product-led, sales-led & marketing-led approach

Close.io

This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. In these companies, users—who are usually not the buyers—don’t have the time or willingness to use new tools. An example of such a product is Marketo. Image source: Marketo.

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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . Bill is an acknowledged commercial great and leader. Bill Binch: Yeah.

Scale 13
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Is a Sales Operations Career Right for You?

Sales Hacker

Projects you will work on include choosing and customizing a CRM system, integrating sales applications and tools, overseeing data management and reporting, and automating tasks away from the sales floor. Project management experience is a must here as your org rolls out process improvements and new tools. Operations. Performance.

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A complete list of SaaS tools to work-from-home productively

Salesmate

I am listing down some of the coolest and useful SaaS tools that will come in handy during the work-from-home regime. The other half of the battle will be won with proper planning and with SaaS tools that will help businesses with their productivity in this work-from-home regime. Accounting tools. Analysis and reporting tools.

Tools 130
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

It’s a sales empowerment tool in some ways where you can say, here’s something better than a spreadsheet that figures out, what are the milestones and what are the outcomes? It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.

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What is Outbound Sales? Tips, Tricks and Tools to Scale in 2020

SalesHandy

Today in this article, we will be discussing various sales strategies, best practices, and tools to boost sales productivity. Types of outbound sales reps Importance of outbound sales Types of outbound sales Outbound sales process Outbound sales techniques Outbound sales best practices Best outbound sales tools. B2C outbound sales.

Scale 84