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4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. You’d be hard-pressed to find a leading B2C brand sending plain text emails. Forget B2B or B2C.

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Two Powerful Platforms Now Play Together for B2C Producers in Financial Services

SalesLoft

Trying to visualize pipeline without the right tools is even harder. Now, financial services organizations who are serving the B2C space and using the Person Account record within Salesforce are supported through the Salesloft Connect extension, effectively putting Salesloft directly within Salesforce. . We get it. .

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

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Help Yourself, It’s Free! The Six Best Free Tools for Email Marketers

Appbuddy

There are loads of free tools to help email marketers more effective, achieve better email performance and (hopefully) win some much-deserved kudos from their higher-ups. Tools like these are especially handy in times of economic uncertainty, when marketing budgets are tighter than usual and senders are asked to do more with less.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. Compared to B2C, most B2B company LinkedIn pages are pretty lame. LinkedIn is far and away the most effective tool for social selling. Think ‘customer-centric’ not ‘company-centric’.

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B2B Sales Training Techniques and Best Practices

Highspot

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

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Tips for Personalizing the B2B Customer Experience

SugarCRM

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

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