Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble – Troops.ai which was acquired by Salesforce – Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol.
What You Will Learn:
- The power of influencer marketing.
- Leveraging B2C strategies for B2B companies.
- Maintaining authenticity across all business plays.
- The importance of building strong relationships in business.
- How to keep your team motivated when momentum takes a hit.
Highlights:
(6:33) Influencer marketing in B2B.
(8:34) Tactics and strategies that B2B companies can steal from B2C companies today.
(13:00) How Dan structured a designated BDR team for influencer marketing.
(17:00) How to maintain authenticity when partnering with influencers.
(21:32) How to effectively compensate influencers: Equity vs Cash.
(24:20) Dan’s experience with 2 M&A exits.
(30:08) How to keep your team motivated in moments of momentum loss.
(32:28) How each acquisition began its first conversations.
(42:30) Why email marketing is dead today.
(44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success.
Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/danreich/
Website: https://danreich.com
DIBS Beauty Website: https://dibsbeauty.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
