Close.io
OCTOBER 8, 2019
From B2C to B2B. We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. Oracle broke our heart. She had little interest in promoting our platform as an internal tool within Google. It was mid 2007. This s**t is easy!”.
Close.io
AUGUST 30, 2019
This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. In these companies, users—who are usually not the buyers—don’t have the time or willingness to use new tools. Marketo is a marketing automation tool that focuses on enterprise businesses.
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Cience
JULY 25, 2019
Applied in business (both B2C and B2B): 1. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. Types of chatbots.
Zoominfo
OCTOBER 15, 2018
However, as the use of Twitter becomes more widespread, marketers continue to be skeptical of the platform as a viable marketing tool. One study suggests that only 50% of B2B marketers are confident in Twitter’s capabilities as an effective B2B marketing tool, compared to LinkedIn’s 62% confidence rating ( source ). Oracle ( @Oracle ).
Sales Hacker
JANUARY 21, 2019
He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. So, let’s figure that out.
DiscoverOrg Sales
AUGUST 23, 2018
For Kenny Madden and other sales professionals who use this tool successfully, social selling is just … selling. For B2C and service-oriented sellers, it might be Facebook first. Social media lets us go beyond a normal sales pitch to create a relationship-based network of future prospects and opportunities. You do you.
DiscoverOrg Sales
AUGUST 23, 2018
For Kenny Madden and other sales professionals who use this tool successfully, social selling is just … selling. For B2C and service-oriented sellers, it might be Facebook first. Social media lets us go beyond a normal sales pitch to create a relationship-based network of future prospects and opportunities. You do you.
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