Sales Leads Are a Perishable Asset
Sales and Marketing Management
AUGUST 9, 2020
B2C marketers and salespeople know response to consumer inquiries is a race – response times from inquiry to that first call from the lead holder can be down to less than a minute. In B2C and B2B, the best salespeople understand that faster is better and slower is also-ran. The subsequent delivery of pricing (a proposal?),
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