What B2B Marketers Can Learn from B2C
Sales and Marketing Management
MARCH 22, 2019
In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. Adapting a B2C marketing practice into the B2B arena. Marketing directly engages the buyer – Marketing can invite clients and prospects alike to join working sessions on go-to-market strategy and messaging, bringing the voice of the buyer directly to the frontline.