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[Missed Connections]: Referral Selling Insights from February

No More Cold Calling

They also win by getting referrals. Technology is a great tool, but selling is still a person-to-person business. Our topic: “How to get the one-call referral meeting.” For more on the power of a referral program, check out this month’s blog posts from No More Cold Calling: How Getting Referrals Got Me to the Protected C-Suite.

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Get the Gatekeeper on Your Side

No More Cold Calling

When you receive referral introductions from people these executives know and trust, your prospects (and their gatekeepers) will happily take your call. Learn more about the power of referral selling from some of this month’s blog posts: Forget B2C or B2B—Focus on H2H Instead. Read “ Forget B2C or B2B—Focus on H2H Instead.”).

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

This type of selling is often used in B2B sales, but it can be used in B2C sales as well. Crunchbase’s account-based prospecting tools can help you find new companies that are the right fit, so you don’t waste time on deals that will never close.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

This type of selling is often used in B2B sales, but it can be used in B2C sales as well. Crunchbase’s account-based prospecting tools can help you find new companies that are the right fit, so you don’t waste time on deals that will never close.

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How to run a SaaS marketing campaign effectively

Nutshell

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. Nutshell is a cloud-based CRM and sales automation tool for small businesses. Instead, you invest in referral programs. Target users.

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How to plan content for B2B brands in 4 easy steps

Nutshell

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. Referral marketing.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

LinkedIn is by far the #1 tool for social selling. The best sales teams are leveraging their LI connections to prospect and generate referral leads. The best marketing leaders are working hard to enable reps to maximize this tool. Compared to B2C, most B2B company LinkedIn pages are pretty lame. They are not dynamic.