Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer.

B2B 99

B2B B2C Social Media How To 99

LeadFuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. If your prospects are struggling with lead generation or using outdated tools, let them know how LeadFuze can swoop in and save the day.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Mr. Inside Sales

JULY 19, 2019

And if you’re in sales, then I know that you see this relation as well. Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Face-to-face 127

Face-to-face Inside Sales Gatekeeper Decision Maker 127

Cincom Smart Selling

APRIL 12, 2021

How do Lean Principles Relate to Digital Technology? But how can it possibly be related to digital, digital being technology-based ? The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer.

B2C 62

B2C Customer Retail Customer Service 62

Mr. Inside Sales

JULY 29, 2019

Here are some other sayings, related to rejection, you might enjoy: “Eighty-five percent of our customers say ‘no’ at least once before buying.” This was important for me to learn all those years ago. When I realized that, I came to understand the saying: “Some will, some won’t, who’s next?”.

Face-to-face 121

Face-to-face Gatekeeper Inside Sales Decision Maker 121

Hubspot Sales

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior.

Benefit 88

Benefit Lead Rank Lead Scoring Top of Funnel 88

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Integrates with other LinkedIn tools and CRM platforms. Provides advanced lead enrichment and prospecting tools. read more How to Nurture Leads?

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Mindtickle

APRIL 9, 2024

What skills and tools do reps need for success? It’s also gaining popularity in B2C sales, especially for high–priced, big-ticket items. With the right tools, reps can uncover much information independently. What are the tools needed for success? An inside sales strategy also requires the right tools.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions.

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

Nutshell

AUGUST 21, 2020

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. Related: How to Build a Profitable SaaS Marketing Funnel. Nutshell is a cloud-based CRM and sales automation tool for small businesses.

Campaigns 142

Campaigns Marketing Social Media How To 142

Hubspot Sales

NOVEMBER 14, 2023

Corresponding Content: Pros & Cons of AI Email in Sales [+Tools to Consider] How to Understand Your Prospects Better With AI [Expert Insights] How AI Helps With Sales Prospecting 4. Tyre echos this sentiment, telling me, "Everyone likes free in B2C and B2B. Build a nice-looking website. Have professional branding.

Hubspot 91

Hubspot Lead Rank Data Social Media 91

Vengreso

NOVEMBER 3, 2022

With the sales enablement industry exploding, why is it that B2B and B2C companies still struggle to hit quota? With the pandemic, pushing modern sellers to embrace more virtual selling options, the number of tools at sales professional’s disposal has dramatically increased. Subscribe to Modern Selling on the app of your choice!

Top of Funnel 116

Top of Funnel Quota Trends B2C 116

Sales Hacker

FEBRUARY 14, 2023

Related: The Power of Social Selling (+ 7 Rules for Storytelling in Sales) Why? Here’s how you can create that personalized communication and trust: Create TikTok videos that your audience can relate to without being too salesy. Besides, B2B sellers and buyers are more on the same level than B2C ones.

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Hubspot Sales

JULY 25, 2018

Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Atlassian offers a suite of collaboration tools designed to help developers and product leaders take their projects from concept to completion. Nike is a classic B2C example.

Apparel 115

Apparel Marketing Segment Demographics 115

Hubspot Sales

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Trends 81

Trends Report Data Strategy 81

Sales and Marketing Management

MARCH 8, 2020

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. B2C companies dominate when it comes to using AI for most marketing activities. The benefits of such efforts could not be operationalized at scale.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. For decades, such denominations have ruled the business world.

B2C 182

B2C B2B Marketing Lead Rank 182

Highspot

JANUARY 4, 2024

Key Elements of an Effective Sales Training Program Sales training is necessary for both B2B and B2C sales reps. Sales Collateral and Tools Create Sales Collateral: Develop visually appealing and informative sales collateral, including brochures, presentations, and product guides.

Webinar Metrics 52

Webinar Metrics Training Strategy Ideal Customer Profile 52

Zoominfo

OCTOBER 8, 2018

Traditionally seen as a B2C tactic, quizzes can prove to be immensely beneficial to your B2B marketing strategy. ROI and pricing calculators are a relatively simple tool that do just that. However, unlike ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information. Don’t believe us?

Top of Funnel 100

Top of Funnel ROI Marketo B2B 100

Appbuddy

AUGUST 11, 2022

Q: Your range of tactics is excellent, especially for B2C. For example, from a design and content perspective, we use Everest’s Design & Content tool to optimize our code to the fullest ahead of each deployment. If so, how did you maintain your deliverability once travel was permitted, and did you begin sending a lot more emails?

Everest 98

Everest Travel Webinar Metrics B2C 98

Score More Sales

MAY 15, 2014

JB: Hubspot continues to be great at helping marketers improve through the provision of sharp content, much of it not related to their core product set. In fact, the SaaS business is perhaps universally the best at this type of marketing, although some B2C brands like Lowe’s are really excelling with it, too.

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

Zoominfo

JANUARY 11, 2021

Yet in the world of B2B, there are certainly some common pain points that we all can relate to. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools.

Intent Signal 100

Intent Signal B2B Customer How To 100

SBI

AUGUST 6, 2019

ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. Transformative tools with sales asset analytics offer a clear picture of what’s working and what’s not. Eliminating the Guesswork.

Buyer 94

Buyer B2B Scale Marketing 94

SBI

FEBRUARY 4, 2020

WAYNE: Now that we all live on our phones, a buyer’s experience has emerged as a make-or-break touchpoint in B2C. The last (and related) area of improvement is developing training and coaching that fits better into reps’ schedules, and isn’t limited to a one- or two-day live session that is often quickly forgotten.

ROI 117

ROI B2C Consumer Buying Cycle 117

Sales Hacker

APRIL 1, 2021

While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely. Unfortunately, the opposite is true.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Smooth Sale

SEPTEMBER 8, 2023

Feeling valued and respected can influence buyer decisions in B2B and B2C circles, particularly when they compare your brand to a competitor. Of course, it can additionally serve as a fantastic tool for strengthening the bonds shared between your team members. Small ideas can deliver significant results in this arena.

Face-to-face 104

Face-to-face Licensing Lead Rank Lead Scoring 104

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. To borrow this idea, come up with a toy or tool related to your product or value prop. Everything old is new again.

Direct Mail 133

Direct Mail Lead Rank Campaigns B2C 133

Zoominfo

AUGUST 16, 2019

Is your processing of personal information related to the offering of goods or services to those data subjects in the EU? Just look at the definition of “personal data”: “Any information relating to an identified or identifiable natural person”! rather, the GDPR governs all information relating to an individual. That’s right.

Marketing 165

Marketing Government Data B2B 165

Zoominfo

MARCH 4, 2018

Influencing purchase decisions is relatively the same in B2C selling, but in the B2B realm you are dealing with procurement specialists, stakeholders, and buying committees. Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Cincom Smart Selling

JUNE 9, 2016

It comes up almost every time you discuss B2B versus B2C selling. We are conditioned now to avoid human interaction in the B2C world, and the fact is, we are moving in that direction in B2B. Not just B2C anymore. Do you have marketing automation tools at work building visitor profiles? We’ve all heard it many times.

B2C 69

B2C Collateral B2B Ideal Customer Profile 69

Hubspot Sales

FEBRUARY 24, 2020

Using social media for brand-building is just the tip of the iceberg — social media is a valuable tool for driving sales. For example, if you work for a B2C company and are targeting Generation X and Millennial consumers, you would be better served to focus your efforts on Facebook than Tik Tok. Implement the tactics below instead.

Social Media 124

Social Media Ideal Customer Profile Media Strategy 124

Sales Hacker

DECEMBER 14, 2022

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Short, sweet, and simple.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. If you are a small business, marketing automation provides the tools for you to stay relevant and competitive. If utilized correctly, this tool can have a massive effect on conversions. To view the full study click here.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

DiscoverOrg Sales

DECEMBER 20, 2017

With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. The primary development and experimentation of AI marketing tools today are still being pioneered by large firms like Google, who are assuming more risk and less short-term results as products mature.

B2B 150

B2B Marketing Data System 150

Janek Performance Group

SEPTEMBER 7, 2021

Some factors with which to judge a new lead include firmographic attributes, such as size, revenue, budget, and industry, as well as demographic attributes related to the person inquiring, like job title or email (whether they used a personal or business email). Too low of a price can be perceived as a red flag. Leverage Technology.

Lead Rank 62

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 62

Zoominfo

JUNE 7, 2018

Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. A successful B2B Instagram account allows followers and customers to fully grasp and personally relate to a company’s culture.

B2B 178

B2B Marketing Advertising Advertising 178