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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In today’s post, we remedy this issue. Our B2B database is the tool you need to scale your business and improve your marketing efforts. One such tactic? B2B influencer marketing.

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How to Build a Sales Process: The Complete Guide

Nutshell

Tailor your sales process to your industry “The process should always focus on the customer, and customers can be very different across industries, whether you’re a B2C healthcare organization or a B2B infrastructure company,” says Jacco vanderKooij, founder of Winning by Design and author of Blueprints For A SaaS Sales Organization.

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Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

SBI

In short: empowered buyers are in the proverbial driver’s seat, but sellers need to be prepared for that inevitable pit stop, armed with the right tools – both digital and human – to ensure the fastest roadway leads to their door and not the competition’s. The Value of Blending Digital & Human Channels.

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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

In addition to being known by other names, such as buyer personas, user personas, and marketing personas, they serve as a helpful point of reference and an analytical tool for a range of sales, marketing, and communication operations.

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The Winning Sales Process for Your Startup in 2020

Salesmate

B2B sales is a much more complex process than B2C sales. Learn more about them, their pain points and how they can use your solution as a remedy. Let’s just say that buyer personas are not limited to B2C companies. This tool helps visualize all the research and discussion of the customer into a map.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social media—very large increases in spending and planning for this year.” ’—they don’t have an answer because they’ve never thought about it.”

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Implement corrections or remedial actions. Sales Acceleration is the act or practice of speeding up the sales process using tools and technologies that improve the productivity and efficiency of sales professionals.