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4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. You’d be hard-pressed to find a leading B2C brand sending plain text emails. Forget B2B or B2C. Tokenization ?

B2C 98
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 74
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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? Sales Analytics and Reporting: Extract valuable data and insights to measure and optimize your sales efforts.

Data 90
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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Trends 81
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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. CMO’s need support from capable direct reports who are competent in driving funnel contribution. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Direct Report Staffing Mistakes to Avoid.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Most sales professionals think of social media as a networking tool — which is true, but it's also a powerful search engine, enabling you to identify and research leads with just a few clicks. Over to You.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120