article thumbnail

4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

Deadlines to meet end-of-year sales and marketing goals are approaching quickly. That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. Forget B2B or B2C.

B2C 98
article thumbnail

How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Leads Are a Perishable Asset

Sales and Marketing Management

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Companies are not immune from the same issue – no (or slow) follow-up, no sale. Outline the sales stages required to make a sale. Talk to customers.

article thumbnail

5 trends in gaining more customer insight

Sales and Marketing Management

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams?—?super super teams that include customer success in the same organization as sales, marketing and operations.

Trends 289
article thumbnail

Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In a similar study by HubSpot.

Trends 99
article thumbnail

Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

Or worse, could you lose your sales job altogether? You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020. Forrester analyst Andy Hoar didn’t mince words when he spoke at the 2015 Forrester Sales Enablement Forum. Adapt to the Digital Business Environment.

article thumbnail

How to Craft a Successful Sales Environment

Hubspot Sales

Studies have shown that happy, motivated people work harder, stay in their jobs longer, and make their companies more successful. In your sales organization, this starts with your sales environment. A sales environment is a vague, intangible concept. You want your sales team to feel encouraged, driven, and supported.

B2C 104