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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. Revegy today announced that its Account Planning and Opportunity Planning platforms are now available on the SAP® App Center, the digital marketplace for SAP.

Revenue 67
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Best Practices for Accelerating Your Value Strategy Q&A

LeveragePoint

So you would look at the software companies like the Microsofts and the SAPs with very high profit margins, and the pricing discipline at the heart of their pricing process is value-based pricing. My role is to go to the marketing managers and tell them, “hey, in your marketing plan, what are you doing around customer segmentation?”

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.