Forget B2B vs. B2C – Long Live B2P Sales & Marketing
Zoominfo
OCTOBER 4, 2019
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. For decades, such denominations have ruled the business world.
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