Score More Sales

AUGUST 26, 2014

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. But where to start? IT Directors?

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Hubspot Sales

NOVEMBER 10, 2020

Studies have shown that happy, motivated people work harder, stay in their jobs longer, and make their companies more successful. Additionally, be sure to equip your team with the necessary software to collaborate with each other from home, including a CRM and other sales enablement tools. B2C Sales Environment.

B2C 104

B2C How To Incentives Incentive 104

LeadFuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. If you’re selling LeadFuze , a lead generation and sales prospecting software, show them how it can work its magic and save them time.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Salesforce makes good use of customer case studies to tell its brand story. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Gong.io

NOVEMBER 7, 2022

While complex sales are common in B2B sales environments, a B2C transaction can also be “complex.” B2C transactions also require approval from multiple decision-makers (agents, lenders, family members, etc.) Or it could be as complex as building and implementing custom software. before closing.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52

B2B Customer B2C Decision Maker 52

Highspot

FEBRUARY 4, 2024

For example, a healthcare software sales rep using Highspot’s Sales Playbook Software can customize their pitch with specific industry data, case studies, buyer information, and compliance information, contrasting sharply with traditional, generalized sales approaches.

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

Nutshell

MARCH 13, 2020

By the end, you’ll know whether or not a custom CRM is the right choice for your business, and if not, which software options might be a better fit for your needs. A custom CRM is a CRM platform built from the ground up by in-house software delelopers or a contracted development team. Software updates. What Is a Custom CRM?

CRM 126

CRM Customer Lead Rank Software 126

Highspot

JANUARY 9, 2024

A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. This makes B2B sales training more important than ever.

B2B 52

B2B Training Top of Funnel B2C 52

Emissary

MAY 30, 2023

Although we collect dozens of metrics in these studies, there are four recent tech sales stats which should be top of mind for revenue teams, enablement leaders and field marketers… 67% of technology buyers have the same, or increased budget versus last year. Think of B2C experiences. The analysts agree.

Enterprise 52

Enterprise Enterprise Vendor Survey 52

Zoominfo

APRIL 24, 2020

Risk Management with Vendors The same study from the Institute of Supply Chain Management found nearly 16% of respondents already had changed revenue projections because of the aforementioned logistics issues. Vacation Rental, Expense Management, and Fitness and Gym management software saw significant decreases in traffic surges.

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

Sales Hacker

FEBRUARY 14, 2023

Besides, B2B sellers and buyers are more on the same level than B2C ones. Create a larger base of prospects Increasingly more studies show that people use TikTok for product discovery and as a search engine. They might need a better software communication tool. The point is to build that connection first. Show your human side.

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Crunchbase

FEBRUARY 24, 2021

The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. The same McKinsey study observed that 70 percent of B2B decision-makers are open to making self-serve or remote purchases over $50,000, while 27 percent said they’d be open to spending more than $500,000.

B2C 56

B2C Scale Face-to-face Vendor 56

Apptivo

OCTOBER 3, 2022

Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Look at the myriad software companies that give you free trial period to test and experience the product. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

The Spiff Blog

SEPTEMBER 16, 2022

She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual. Connor Shlatz, Front-End Software Engineer. Brandyn Bennet, Software Engineer. She’s excited to join Spiff’s marketing team!

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. According to the same study, 25% find it “more trustworthy.”. If you want to make your company name memorable, follow the lead of predictive marketing software company Radius and send a box of swag to an entire team, department, or division.

Direct Mail 133

Direct Mail Campaigns Lead Rank B2C 133

Chili Piper

NOVEMBER 21, 2018

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. Second, that HBR study is actually often misquoted. While the study audited over 2,200 companies, that was only to measure the amount of time it took for those companies to respond to their leads.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Close.io

SEPTEMBER 19, 2019

Zuora has three customer types that need them: Software-as-a-Service (SaaS): These companies are obviously “born into subscription.” B2C subscription and membership companies: Zuora excels at complex situations when a company is managing hundreds of thousands or millions of consumer subscribers. Examples: Box and Symantec.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. To view the full study click here. The study showed a severe lack of knowledge was one of the largest barriers when it came to implementing marketing automation. What are the Biggest Barriers to the Adoption of Marketing Automation Functionality?

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. For instance, studies have shown that close to 80 percent of salespeople using social media for their jobs are outselling those who are not. There’s a reason why LinkedIn ’s ad business—worth more than $4 billion annually —is growing rapidly.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Sales Hacker

JANUARY 9, 2020

Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. . This could include content formats such as white papers , case studies, testimonials, and more. . 3: What’s the Rush?

Objections 72

Objections B2B Case Study Face-to-face 72

Sales Hacker

MARCH 16, 2021

They create sales engagement software. I was hoping to keep my government job, and they said, “Why don’t you go to school and study something like linguistics or something related to government work?” We talk with Sara about the whole framework she created for how to think about ethical sales.

Discount 95

Discount Lead Rank Top of Funnel Government 95

The Sales Developers

NOVEMBER 7, 2019

In early 2019, we partnered with Shujinko , the team bringing cloud compliance know-how together with software automation to make compliance and audits easier for their customers. It’s critical for an early software company to have customer conversations in order to learn and assess a market fit.”. Here’s what we did: The Challenge.

Conversion 54

Conversion Marketing B2C Outbound 54

SugarCRM

DECEMBER 9, 2020

Case studies and use cases fall into this category. Potential clients will always have a whole suite of what-ifs, especially in B2B contexts, when purchases are more complex and have more implications than B2C sales. And, obviously, creating the right environment where sales and marketing are aided by advanced software solutions.

Top of Funnel 49

Top of Funnel Marketing SugarCRM B2C 49

SugarCRM

AUGUST 11, 2021

Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In a study of 650 multi-channel marketing campaigns , personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. So How Do We, as Marketers, Do This?

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

Zoominfo

NOVEMBER 20, 2018

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). They attend the webinar, and afterwards, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Zoominfo

MAY 3, 2020

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. They attend the webinar, and afterward, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial. Next, we provide an overview of six effective attribution models.

Paid Content 130

Paid Content Lead Rank B2B Top of Funnel 130

Zoominfo

FEBRUARY 25, 2021

For instance, even though interaction with case studies and product sheets may be indicative of a sales-ready lead, that doesn’t mean a marketing team should lead with this type of content, as these types of assets are usually introduced further down the sales process. Marketing Automation Platform (MAP). Sales Automation.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Hubspot Sales

JULY 31, 2018

A CRM system is software that stores information on client and prospect interactions with employees. By organizing all lead and customer information in one place and automating data entry, CRM software makes it easy to run the sales process smoothly. What other software do we use that the CRM should integrate with? What is CRM?

CRM 95

CRM System Hubspot Lead Rank 95

Pipeliner

MARCH 5, 2021

For example, a company like this one that deals in study resources might conduct research into changes of behavior of their target customers as a way to help them pinpoint their perfect buyer. Just make sure that your sales process allows you to easily identify and track your prospect’s position in the sales journey.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Lessonly

OCTOBER 11, 2021

At Lessonly, we have the honor and the privilege of providing powerfully simple training and coaching software that helps sales teams tackle their biggest challenges. One coaching study found that 48.2% Using an online training software, like ours at Lessonly , can go a long way. 5 Common Pain Points for Sales Reps .

Scale 26

Scale Training How To Software 26

SugarCRM

NOVEMBER 8, 2022

As a large, global distributor of B2C goods focused on making the lives of outdoor enthusiasts easier, it’s no surprise that the company has experienced exponential growth on several fronts—especially within its sales organization. Download the full case study here.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Scale Customer 26

Artesian Solutions

JUNE 28, 2018

Their B2C experiences influence their B2B buying behaviours and decisions. According to a recent Salesforce study on the state of the connected customer, changing customer expectations means that 82% of business buyers expect the same experience as they get with personal buying. B2B buyers are first and foremost still consumers.

Customer 45

Customer B2C Report Buyer 45

PandaDoc

DECEMBER 19, 2022

These are the events that result in your prospect(s) becoming more receptive to your pitches, as the software ensures that you stay relevant to your lead and create an in-context narrative for reaching out. Counteract this with end-to-end branding packaging and leaning on your goodwill and case studies. Urge to buy. Leverage referrals.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98