Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. Unlike their B2C counterparts, B2B marketers often fail to appeal to buyer emotions. But, studies show that 50% of B2B buyers are more likely to make a purchase if they connect emotionally to the brand ( source ).

B2B 154

B2B B2C Scale Transportation 154

Zoominfo

APRIL 13, 2020

But that’s the B2C space,” you might be thinking. “In Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! Note: We did this study before our acquisition and ZoomInfo re-brand. In B2B sales, isn’t it all the same?

Cold Calling 130

Cold Calling B2C Fashion B2B 130

Sales and Marketing Management

AUGUST 9, 2020

B2C marketers and salespeople know response to consumer inquiries is a race – response times from inquiry to that first call from the lead holder can be down to less than a minute. In B2C and B2B, the best salespeople understand that faster is better and slower is also-ran. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Mr. Inside Sales

FEBRUARY 7, 2020

Applying five decades of study, profound insights and masterful storytelling, Goodwin demonstrates how four exceptional leaders—U.S. presidents Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt and Lyndon B. Need More Proven Responses to the Selling Situations You Face Every Day?

Face-to-face 159

Face-to-face Gatekeeper Inside Sales Decision Maker 159

Salesmate

SEPTEMBER 15, 2021

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. Brittany Hardy .

Social Media 98

Social Media Media B2B B2C 98

Sales and Marketing Management

FEBRUARY 12, 2020

According to a the Forrester Consulting Q3 2019 Global Content Preferences study, 87% of technology buyers said that they want vendors to understand their business, industry or market conditions, and 83% want vendors to understand what’s most important to their job.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Assume you’ll always get direct access to an executive or decision maker — study the org chart. What are the Rules on Cold Calling?

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Sales and Marketing Management

JUNE 20, 2019

Author: Todd Caponi Every year, Gallup publishes a study focused on the most and least trusted professions. Reviews and feedback are no longer confined to just to B2C purchases. According to a PowerReviews study , purchase likelihood peaks when a review score is between a 4.2-4.5. When every review is a perfect 5.0,

Lead Rank 179

Lead Rank Lead Scoring Hotels Sales Qualified Lead 179

Understanding the Sales Force

APRIL 29, 2013

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. You know how I feel about studies that only cite big companies.

Account 186

Account B2C Study B2B 186

Score More Sales

AUGUST 26, 2014

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. But where to start? IT Directors?

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade? Wrapping Up.

B2B 98

B2B B2C Customer Top of Funnel 98

Hubspot Sales

NOVEMBER 10, 2020

Studies have shown that happy, motivated people work harder, stay in their jobs longer, and make their companies more successful. B2C Sales Environment. B2C sales environments see more transactional selling. Many sales environments, whether remote or in-person, B2B or B2C, operate with some sort of incentive-based program.

B2C 104

B2C Incentives Incentive How To 104

Sales and Marketing Management

JANUARY 20, 2020

It’s not just B2C companies that are selling directly from their websites, on Amazon or through affiliate relationships. Share links to your company’s latest case study with your prospects. These changes have put the average order taker at risk. But don’t merely accept digital, learn to use it effectively. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Hubspot Sales

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1.

Social Selling 92

Social Selling Channels Social Media ROI 92

Zoominfo

APRIL 24, 2020

A week later, a study from the Institute of Supply Chain Management found nearly 75% of companies reported they would experience supply chain disruptions because of coronavirus-related transportation restrictions. Risk Management with Vendors. Less revenue means organizations have to balance the books. What will I do if one fails?

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Increase Sales

JULY 12, 2013

” According to an Adestra study that analyzed the email subject lines for over 2.2 This particular study looked at not only keywords, but phrases in six (6) key industry areas: B2B publishing. This particular study looked at not only keywords, but phrases in six (6) key industry areas: B2B publishing. B2C publishing.

B2C 125

B2C Email Marketing Retail Study 125

Hubspot Sales

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 96

CRM Hubspot B2C Commission 96

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. B2B digital marketing teams have to play the long game compared to B2C teams with content (including landing pages) thanks to buyer groups and lengthier sales cycles. What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. Case studies.

B2B 99

B2B B2C Social Media How To 99

Mr. Inside Sales

AUGUST 30, 2019

“Selling is a skill, and like all skills, it must be learned through study and practice.” – Thomas J. A salesperson’s education is never completed: each day offers new opportunities to learn. Part of a salesperson’s training comes from nose-to-nose selling; in sales, there is no substitute for practical experience.

Education 139

Education Face-to-face Inside Sales Gatekeeper 139

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Let’s take a look at what contributes to Q4 sales.

Data 117

Data Discount How To Quota 117

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130

Examples B2B Microsoft Case Study 130

Trinity Perspectives

NOVEMBER 27, 2018

I’m delighted to announce the results of the inaugural Mood of the B2B Buyer study for 2018, conducted by the team at Trinity. The study focused on: Trigger events for buying decisions. The study focused on: Trigger events for buying decisions. Vendor selection processes and preferences.

Report 62

Report B2B Buyer Decision Maker 62

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52

B2B Customer B2C Decision Maker 52

Hubspot Sales

DECEMBER 13, 2022

There’s great precedent for how we shop and buy in our personal lives – B2C companies figured this out a long time ago: While this trend originated in the B2C world, its effects can be felt in B2B as modern buyers come to expect the same great experiences they get as consumers in the B2B buying process.

Hubspot 84

Hubspot B2C Consumer B2B 84

Sales Hacker

DECEMBER 14, 2022

Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Case studies. Make new case studies and customer profiles to enhance sales knowledge. 15% improvement in the performance of low-performing sellers. 49% win rate on forecasted deals.

Sales Meeting 90

Sales Meeting Meeting Collateral Ideal Customer Profile 90

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52

B2B Training Top of Funnel B2C 52

LeadFuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. If possible, provide case studies or testimonials as proof-points supporting claims about superiority over the competition.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. Buyers expect B2C excellence from B2B vendors. What You Can Do: Model your systems after the best B2C companies.

B2B 49

B2B B2C Buyer Persona Marketing 49

Zoominfo

JANUARY 21, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Scientific studies show that humor and laughter lead to more inspiration and creativity. We say yes!

Marketing 164

Marketing B2B Lead Generation Social Media 164

SBI

AUGUST 6, 2019

ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. ED: To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has become king.

Buyer 94

Buyer B2B Scale Marketing 94

Gong.io

NOVEMBER 7, 2022

While complex sales are common in B2B sales environments, a B2C transaction can also be “complex.” B2C transactions also require approval from multiple decision-makers (agents, lenders, family members, etc.) Home buying is a good example — it’s a large transaction with a lengthy deliberation. before closing.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Zendesk Sell

JUNE 4, 2019

Whether you’re a B2B or B2C organization, your sales pipeline requires customization of the stages to match your company’s sales process, analysis of the sales pipeline metrics, and use of the right tools to track and manage your customers and sales team. Sales pipeline management. Strategy is key.

Pipeline 73

Pipeline Top of Funnel B2C Funnel 73

Sales Training Connection

JANUARY 15, 2014

In Carlson and Shu’s study , more claims were better – until the 4 th. If you want to read a brief summary of the study, you can find it in the New York Times.]. But, as is always the case, it’s wise to examine the study details. But the study was about B2C sales.

B2B 117

B2B Construction B2C Study 117

Close.io

SEPTEMBER 19, 2019

B2C subscription and membership companies: Zuora excels at complex situations when a company is managing hundreds of thousands or millions of consumer subscribers. Zuora has three customer types that need them: Software-as-a-Service (SaaS): These companies are obviously “born into subscription.” Examples: Box and Symantec.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Apptivo

OCTOBER 3, 2022

Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Providing easy to access support functions to customers such as live chat, messaging, FAQ pages, troubleshooting forums and case studies.

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98