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How to Prep Your Business For Self-Service Buying

SugarCRM

B2B customers are not different from B2C consumers in the early stages of their buying journey. So, you need to ensure that you use the right tools to help you increase your search engine ranking. Find a tool that fits your needs and first conduct keyword research. It clearly is. Got Reviews?

B2C 26
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How Aligning Strategy and Customer Needs Helped Backcountry Experience Record Sales Growth

SugarCRM

As a large, global distributor of B2C goods focused on making the lives of outdoor enthusiasts easier, it’s no surprise that the company has experienced exponential growth on several fronts—especially within its sales organization. How Backcountry and SugarCRM Aligned on Shifting Customer Needs.

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The Value of Analytics Integrated With CRM: 5 Reasons You Need It

SugarCRM

That’s how your sales and customer relationship management work when you don’t have the right tools. Whether you’re working in a B2B or B2C sector, CRM analytics can help you drive customer loyalty. The post The Value of Analytics Integrated With CRM: 5 Reasons You Need It appeared first on SugarCRM.

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How Marketing Content Can Help Drive Sales

SugarCRM

Potential clients will always have a whole suite of what-ifs, especially in B2B contexts, when purchases are more complex and have more implications than B2C sales. Invest in the Right Tools that Ensure Sales-Marketing Alignment. The post How Marketing Content Can Help Drive Sales appeared first on SugarCRM.

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A Blueprint for CRM Success: Additional Insights and Replay Available

SugarCRM

How do they fit in into CRM solution and SugarCRM? Great question, and we are seeing more and more B2C/retail and B2B2C companies invest in CRM. And customer loyalty programs fit right into the rubric of CRM, it is a natural extension in a B2C scenario. legal contacts, finance contacts, suppliers, agencies etc?

CRM 33
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Tips for Personalizing the B2B Customer Experience

SugarCRM

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52
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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Software never stands still, so it was no surprise that some of SugarCRM’s product leaders at SugarConnected 2022 were talking about our product roadmap. But what are the trends behind the tools? Self-Service: Self-serve is coming to B2B in the same way that it has in B2C. It’s a win-win.