Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

However, there are still many companies who have yet to embrace social media as a marketing tool, and their customers are even angrier and dissatisfied – first as a result of the initial problem, and second, because no one on behalf of the company reads their comments and responds in real time.

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2C brands often rely on the art of storytelling to engage and influence their audience.

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Bad News—Your Expensive Marketing Tech Stack Doesn’t Mean You’re a Digital Innovator

Sales Benchmark Index

So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced. Too often marketing leaders focus their digital initiatives on one thing: lead generation.

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Types of Sales Tools That Boost Productivity

Highspot

The answer lies in using the right tools and strategies to improve sales productivity. In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. Lead Generation Tools.

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Gatekeeper Best Practices

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Getting Buy-In Before Going Over Price

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Metrics—Which One is Most Important?

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. We help sales teams advance their value selling skills, with a library of value-focused diagnostic tools, value selling training and buyer facilitation methodologies.

Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

Smart Selling Tools

In short: empowered buyers are in the proverbial driver’s seat, but sellers need to be prepared for that inevitable pit stop, armed with the right tools – both digital and human – to ensure the fastest roadway leads to their door and not the competition’s.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Four Proven Responses to: “We’re all set”

Mr. Inside Sales

Join Our Next Training: Agenda 7-Week, Comprehensive B2B & B2C Inside Sales Training Program. Many sales reps still have trouble handling the initial resistance statement: “We’re all set,” or “We already have a dealer/supplier/vendor for that.”.

Guide to the sales pipeline

Base CRM

Whether you’re a B2B or B2C organization, your sales pipeline requires customization of the stages to match your company’s sales process, analysis of the sales pipeline metrics, and use of the right tools to track and manage your customers and sales team.

Sell More! New Online Training—Early Bird Pricing!

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Death of a Salesman? Forrester says Yes.

The ROI Guy

A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The best are leveraging sales tools to enable more selling time, be more even more consultative, and better communicate, quantify and deliver value.

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A Gift to Our Readers: MIS Wins 2019 Service Provider Award!

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

One Powerful Way to Learn More About a Prospect

Mr. Inside Sales

It’s one of the most advanced and powerful tools a real closer has in his/her arsenal. Let’s start with the obvious: Sales reps talk too much.

Practice Doesn’t Make Perfect

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales

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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying.

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Just Email Me Something….

Mr. Inside Sales

Join Our Next Training: Agenda 7-Week, Comprehensive B2B & B2C Inside Sales Training Program. What do you say when you get this objection while prospecting ? If you’re like many sales reps, you accept this stall and become a willing participant in the follow up drama that ensues.

3 Ways to Overcome Call Reluctance

Mr. Inside Sales

If you’d like to learn even more strategies or get the tools and skills you need to get better selling over the phone, then see our new online training program. Do you or your team suffer from call reluctance ? Would you rather send emails than make calls?

One Technique to Avoid Ghosting

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Close More Sales with this One Training Tip

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

Catch & Release: Not a Closing Strategy

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

The Harder You Work, The Luckier You’ll Get

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

The CMO’s Achilles' Heel

Sales Benchmark Index

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. B2C Cathy.

Stop Talking Past the Close

Mr. Inside Sales

And then you need to have the tools, the scripts, the techniques to deal with how your prospect is reacting to your presentation. How many tie-downs and trial closes do you or your team use during their presentations? If you’re thinking, “What’s a tie-down? What’s a trial close?”

New Book will Improve Your Account Managers' Relationships

Understanding the Sales Force

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. Understanding the Sales Force by Dave Kurlan I wanted to let you know about a new book hitting the shelves today.

Google Helpouts Not Ready for Business to Business Markets

Fill the Funnel

Google’s newest initiative is a tool/service they call Helpouts by Google. It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee.

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Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing.

The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products.

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What’s The ROI Of Stupidity?

Partners in Excellence

Companies like Amazon have changed the face of B2C selling, innovating (Hmmm, sounds like critical thinking), and destroying whole categories of Bricks and Mortar sales outlets, not to mention eliminating 10′s of thousands of sales jobs. We have to provide the tools, resources, to help them perform, as effectively and efficiently as possible.We I wrote, How Can We Deliver Insights Without Critical Thinking Skills?

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Are your Customers Outpacing your Sales Team?

Sales Benchmark Index

On the other hand, B2C organizations have been driving this change among consumers. They bring their B2C experiences to their jobs. Download this tool to keep pace with your customers by utilizing the agile sales approach. Being Outpaced - CRM is purely a micro-management tool.

5 Quick Secrets to Compelling Emails

Mr. Inside Sales

Join Our Next Training: If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again!

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Today, we break down the most important categories of marketing tools.

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Complex Or Simple Buying Process

Partners in Excellence

It’s a model targeted primarily to B2C. Since the skills and capabilities are very different for each process, an organization involved in this shift may face huge changes in the people, processes, tools needed for success.

What Is Sales?

The Sales Hunter

Customers were just a tool to help me meet my quarterly number. When you have the ability to change a person, whether it be B2B or B2C, you want to do it. Sales leadership is nothing more than interacting with others to make a positive impact.

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5 Ways Marketing Can Contribute to Social Selling Excellence

Sales Benchmark Index

LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. Compared to B2C, most B2B company LinkedIn pages are pretty lame. LinkedIn is far and away the most effective tool for social selling.

Do You Have Sellers or Pageant Contestants?

The Pipeline

Let’s look at it through a B2C filter, where social media has truly impacted the sell/buy equation, they call these people shoppers. By Tibor Shanto - tibor.shanto@sellbetter.ca . Juliet: “What’s in a name? That which we call a rose. By any other name would smell as sweet.”

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology.

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