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Digital Marketing Takes Center Stage

Sales and Marketing Management

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

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The Beginner’s Guide to Brand Activation

Zoominfo

This method is most popular among retailers and other B2C brands. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. The element of surprise is an effective tool for any brand.

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The Beginner’s Guide to Brand Activation

Zoominfo

This method is most popular among retailers and other B2C brands. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. The element of surprise is an effective tool for any brand. 4 Tips for Effective Brand Activation.

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Augmented Reality for Sales & Marketing: Sales Enablement Defined

Showpad

While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. The catalogue can be accessed through various devices at trade shows, in sales presentations, or on a buyer’s own time.

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What is Inside Sales? A Complete Overview

Mindtickle

What skills and tools do reps need for success? It’s also gaining popularity in B2C sales, especially for high–priced, big-ticket items. With the right tools, reps can uncover much information independently. What are the tools needed for success? An inside sales strategy also requires the right tools.

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The Lead Generation Strategy Guide

Zoominfo

Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. Common Tools for L2RM. Customer Relationship Management (CRM).

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The Lead Generation Strategy Guide

Zoominfo

Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. And, 31% more likely to be hiring additional sales reps to meet demand.