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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2C 209
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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot Sales

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem.

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Problem Solving with Jay Hammans

criteria for success

Jay is the Vice President of Sales at DialAmerica Marketing, which provides on-shore B2B and B2C customer engagement services. Follow us on Twitter! Sales tips and tools from CFS experts. Jay is the Vice President of Sales at DialAmerica Marketing, which provides on-shore B2B and B2C customer engagement services.

B2C 98
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Sales & Acquisitions: Bridging the Gap with Joe & Christina Armentano

criteria for success

Current trends in B2B and B2C buying and selling. Follow us on Twitter! If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at podcast@criteriaforsuccess.com. Sales tips and tools from CFS experts. CFSPlayBook.

B2C 98
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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. Finally, start measuring this information (see tools above).

B2B 232
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The CMO’s Achilles' Heel

SBI Growth

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. Historically a ''B Player'' in B2C companies, not promoted beyond manager level.