article thumbnail

4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. You’d be hard-pressed to find a leading B2C brand sending plain text emails. Forget B2B or B2C. Tokenization ?

B2C 98
article thumbnail

5-Min Webinar: How Rackspace Uses Integration & Gamification to Reimagine Enablement with @SeismicSoftware

SBI

Watch the 5-minute webinar below, or view the full webinar here : Seismic’s customer success team was able to understand our needs and delivered above and beyond what we expected. 5-min Excerpt from the webinar with Bryan Murphy & Barbara Trevino of Rackspace. Barbara Trevino, Channel Sales Enablement, Rackspace.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New On Demand Training Available Now!

Mr. Inside Sales

Over the course of seven pre-recorded webinar sessions, you and your team will learn: The New Rules of Prospecting How to Overcome Call Reluctance How to Breeze Past Gatekeepers Qualifying Fundamentals Email & Voicemail Best Practices How to Give Winning Demos and Presentations Overcoming Objections Time Management And Much, Much More….

Training 180
article thumbnail

People Do Business With People They Know, Like, and Trust

Zoominfo

Propel them further down the sales funnel with white papers and webinars. B2B marketing is no different than B2C marketing: you’re speaking to people who have emotions and goals, they want to do well in their job, and their goal is to find the product or service that will help them and their employer.

article thumbnail

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

B2B sales are way more emotional than B2C because people’s careers are on the line. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

article thumbnail

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling. Time-decay attribution.

Lead Rank 236
article thumbnail

Campaign Attribution Models

InsightSquared

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails.