Are you in Social Media Denial?
SBI Growth
AUGUST 29, 2013
This statement covers B2B, B2C and B2G. In 2011, the Sales Executive Council reported the average B2B buyer engaged vendors once they were 57% of the way through their buying cycle. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? How are buyers changing? In 2013 it was 65%.
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