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B2G sales: How tiny startups can sell to government agencies

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Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. What is B2G? B2G stands to business-to-government. How a tiny startup accidentally discovered the B2G business model. Four stages of closing the government.

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18 essential sales KPIs: What to measure and how to track everything

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Your average profit margin becomes especially important to track when you have a number of different products, dynamic pricing models, or if your sales reps have flexibility in giving discounts ( which we don’t recommend ). Who benefits the most from understanding this sales KPI? As always, context is king.