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B2G sales: How tiny startups can sell to government agencies

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Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. What is B2G? B2G stands to business-to-government. How a tiny startup accidentally discovered the B2G business model. Four stages of closing the government.

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18 essential sales KPIs: What to measure and how to track everything

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Not only will you need to make sure that you’re properly calculating CAC based on that lead time, but you also need to include all of the other associated costs, like salaries, overhead, and money spent on tools. Now, let’s say you’re a SaaS company with an inside sales team and an average conversion time of 60 days.