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The Power of Educating Prospects on Your Buying Process

John Barrows

That’s one reason it’s crucial to educate your buyers on how the buying process works at your organization. Learning about their buying and selling processes is just as important as educating them on your buying and selling process. Education at every level, means everyone knows what they’re about to get into.

Education 118
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3 Ways Financial Marketers are Using Data to Better Connect with Their Customers

Sales and Marketing Management

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

Data 177
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Please Stop the Ongoing Insanity in Bank Sales Training

Increase Sales

During lunch a Vice President of a regional bank asked me this very pointed question: Why doesn’t sales training for banks stick? My quick and direct response was “banks and other financial institutions continue to use the same training providers they have been using for the last 20 plus years.”

Banking 136
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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

I asked her what was the matter and she said, “For the last 12 years, I have had all my key financial accounts with Bank XYZ – a fund for my daughter’s college education and my mortgage, plus my personal savings and checking accounts. Now, I am in the process of closing each account and transferring them to Bank ABC.

Loyalty 290
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“Why I’m So Interested In Selling,” Ned Miller

Partners in Excellence

After working in the Credit Department of a bank in Toledo, Ohio while attending law school at night, he jumped at the chance to double his salary as the Credit Manager of a Ford dealership. What he did was educate people—me included–on their financial choices. She probably lost a few listings but she never lost a friend.

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Hey Mr. Banker Why Are You So Consumed About Your Business Competitors?

Increase Sales

Business growth for banks is very difficult given most local, regional or national banks have the same solutions. Yet in banking there appears to be a lot of business competitors as there is a different bank on almost every main intersection. Then, the bank’s brand may also be different.

Consumer 138
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Financial Literacy: A Key to Unlocking a Brighter Future

Pipeliner

That’s where the National Finance Educators Council (NFEC) comes in. They provide financial education to people of all ages, from kids to adults. They provide financial education to people of all ages and partner with financial services businesses to provide financial education to their customers.