The power of incentive programs lies in their structure
Sales and Marketing Management
SEPTEMBER 7, 2018
Author: Tim Houlihan The best incentives have open budgets, meaning anyone who qualifies can win. Here are a few incentive structures to consider for open budgets : Do This Get That – Rewarding reps on every increment of units, sales dollars or gross margin dollars they write up during the incentive period is a great way to increase sales. Any and all improvements should be recognized as incremental, as long as it’s above your estimated results without the incentive.