Finding Sales Talent to Fill Your Talent Bank

The Center for Sales Strategy

With the recent layoffs and furloughs, social distancing, and working from home, there’s more talent available on the market than ever before. “As As a result of the pandemic, it’s become an employer’s job market,” states a recent Forbes article. While there has always been a need for a strong talent bank , now is the time to really start building one that will set you up for future success. Who should you add to your talent bank? talent bank sales talent

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Creating Interlock Between Sales and Marketing

Sales Benchmark Index

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

Taking a New Product to Market

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Christopher Bray, the Senior Vice President and GM for Cylance, a provider of artificial intelligence and real threat prevention. Christopher has launched products across multiple organizations, and is a top revenue.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

How You Can Align Marketing and Sales in an ABM World

Sales Benchmark Index

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Banking Fintech In an Increasingly Global Society


Financial technology—or fintech for short—is making it easier and simpler to do everything from making bank deposits on your cell phone from anywhere in the world to getting the latest currency conversion rates via an app. Banking on the Go. Whether you’re at your desk in DesMoines or jetting off to Denmark, nearly everything that was once done at a brick and mortar bank can be accomplished on your laptop or phone. Sales & Marketing Alignment

Wasted Sales Opportunities – How One Bank Blew Theirs

The Pipeline

One of the big Canadian banks, we’ll call them the Green bank, has a current radio ad that I believe holds a great lesson for sales people. In the ad, a customer of a competing bank, is complaining to a competing bank manager that all he got for switching to the bank was a toaster, “I already have a toaster; and it doesn’t even toast bagels. Sadly for Green, I already have a tablet, a 10”, and a mediocre Blue bank, only a few shades darker than Green.

Orchestrating a World Class Customer Experience

Sales Benchmark Index

Joining us on SBI TV is Doris Raimundi, SVP of Consumer Banking Sales and Support for US Bank. In today’s show, Doris details how to orchestrate a world class customer experience. Why this topic? The customer experience trend is sweeping.

How to Sell in Any Market

Anthony Cole Training

There is always something going on in the market that makes selling difficult. However, you can choose to develop strategies and utilize virtual technologies to get in front of your prospects and clients.

Reconstructing a Marketing Organization from Start to Finish

Sales Benchmark Index

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

Is There a Best Sales Strategy for Banks?

Increase Sales

With financial institutions being on almost every corner from the downtowns to the suburbs, one begins to wonder what is the best sales strategy for banks, if there is just one? For years local banks did not have to sell their banking services because they were the only game in town. As towns grew into cities, more banks entered the market and life was still relatively good. My sense is right now the best sales strategy for banks is to take action.

Unlocking the Secrets of Revenue Attribution

Sales Benchmark Index

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

From Squatting in Bank-Owned Property to Success


A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. The post From Squatting in Bank-Owned Property to Success appeared first on SalesPOP! J Massey is the author, speaker, and the podcast host who teaches other people to become better entrepreneurs.

How Better Storytelling Generates More Revenue

Sales Benchmark Index

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

A Simple Sales Management Strategy For Banks

Increase Sales

Banks are interesting businesses to observe. And yet, management seems oblivious to this simple sales strategy for business growth especially within the market of small business. After several visits to the bank I presumed the existing manager with whom I had a relationship had been replaced and there was a new one. What appears to be a narrow focus is the problem with many bank branch managers.

Maximizing Throughput in the Indirect Sales Channel

Sales Benchmark Index

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners.

Four Ways Retail Banking Service Professionals Build Customer Relationships


As a result, retail bank service professionals have emerged as a primary point of contact for customers. Throughout their conversations, retail banking service professionals have an opportunity to understand the customer’s concerns, needs, and even emotions. Grow Accounts Exceptional Customer Service C-Suite Sales and Marketing Leadership Sales Professional

Corporate Banking and the Future of Client Engagement

Artesian Solutions

?. What does Artesian do for commercial banks & Relationship Managers? And we’ve added tonnes more; more filters, more market sectors and more trigger topics all based on the input and feedback of our Financial Services customers.

Is Your Bank Ready for This Sales Strategy?

Increase Sales

Attend any business to business networking event, chamber of commerce luncheon or civic organization and you will be exposed to a plethora of local to regional to national banks. Drive down any street and there are almost as many banks as their are fuel/convenience stores. They usually return to the same marketing firms or pick the same internal people to deliver the next greatest sales strategy that rarely works.

Transforming a Cloud Solution Provider by Being a Sales-Driven CEO

Sales Benchmark Index

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes.

How Retail Banks Are Meeting a Wider Scope of Customer Needs


Traditional retail banks are struggling to attract and retain customers. The rise of digital entrants has equipped consumers to bank with more independence than ever. In fact, research from PwC shows 55% of bank executives see these new solutions as a threat.

How to Implement and Utilize an ABM Program to Maximize Potential

Sales Benchmark Index

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Leveraging Enterprise Sales Expertise to Accelerate out of the Start-Up Phase

Sales Benchmark Index

Joining us on the hbspt.cta.load(23541, '4e7a7e0e-dade-48a6-952f-c74186299010', {}); is Ryan Mang, Chief Revenue Officer for Axial. Axial is a private network that connects members through an online platform, intimate events, curated introductions, and the most sophisticated deal-oriented matching engine in.

AI in Marketing: How and Why Your Peers Are Leveraging It

Sales Benchmark Index

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Remember ‘big data’ and ‘advanced analytics’?

Resolving the Customer Success Tension

Sales Benchmark Index

Dave Moore is the SVP of Sales for Businessolver a leading provider of benefits administration, technology, and services. In a phrase, they help organizations manage their healthcare spend as it relates to employee benefits. Tune in to hear more from Dave on the.

The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

Sales Benchmark Index

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

Forging the Path for Customer Operations

Sales Benchmark Index

Scott Asher most recently led Customer Operations for RentPath, a leading digital marketplace connecting millions of consumers with apartments, condos, and houses for rent through their massive network and websites. Scott spent 6 years in the emerging role of VP of Customer.

4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower.

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The Similarities Between Politics & Sales

Anthony Cole Training

In this blog, we discuss what it takes to differentiate yourself as a salesperson in the market today, and how sales and politics can often be similar. hire better sales people increase sales hire better salespeople consultative selling sales effectiveness training banking sales training consultative sales coaching corporate sales training buyers journey online sales training politics hire better people

[eBook] Account-Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Other marketers see ABM as an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs. Getting to Know Account-Based Marketing.

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4 Ways to Find Great Salespeople

The Center for Sales Strategy

Sales managers in every market say the same thing — finding great salespeople is hard. If you're waiting for an opening on your staff to begin recruiting salespeople for your talent bank, it's too late! Talent recruitment talent bank

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. 2) an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs. Q: What results should companies expect when they put account-based marketing into play?

3 Ways Banks Can Ramp Up New Advisors


The banking industry is in flux. As one of many sectors disrupted by new technology, banks face changing business models, security threats, new competitors, and regulatory pressures. The good news is that retail and commercial banks can harness this disruptive technology to thrive in a new environment. Digital has changed the way we bank and the way we work, shop, play, and more. Two tech-enabled trends in particular are having the most impact on the banking sector.

List Segmentation: The Key to Email Marketing


No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Final Thoughts: Email Marketing List Segmentation. B2B Marketing

Hey Mr. Banker Why Are You So Consumed About Your Business Competitors?

Increase Sales

Business growth for banks is very difficult given most local, regional or national banks have the same solutions. Yet in banking there appears to be a lot of business competitors as there is a different bank on almost every main intersection. Banking for some is now viewed as transactional selling especially with all the smart devices further isolating the customers from the human touch. Then, the bank’s brand may also be different.

BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. DiscoverOrg rode the coattails of the IT industry for several years, banking six consecutive years on the Inc. Why are we jumping into these other markets with such fervor?

Are Your Employees invested in Your Company Story?

One Millimeter Mindset

Then, do marketing materials tell a different story than what employees experience in the daily workplace? Because marketing materials often are focused on customer acquisition and stockholders, rather than attracting and retaining of internal employee stakeholders. Are these marketing materials too good to be true? Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are?

How a Marketing Leader Saved the Year for Sales

Sales Benchmark Index

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. Meet Kathy, a VP of Marketing whose team supports a 25+ sales rep company. She had believed her sales & marketing organization was perfectly aligned until a problem occurred. He was banking on a quarterly bonus to take his family to Disney World. Marketing proves to be an effective scapegoat. We are running a world-class marketing department.

3 Ways to Achieve Your Marketing Goals in 2019

Leading Results Rambings

Spend less money: yeah, there’s a little extra money in the bank. marketing strategyIt’s early February 2019. You’re crushing those New Year’s resolutions, right? Get more exercise: check. Lose weight: making progress (see above). Learn a new skill: Rosetta Stone, conquering the world one language at a time! Get organized: Marie Kondo, you’ve changed my life!