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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

I asked her what was the matter and she said, “For the last 12 years, I have had all my key financial accounts with Bank XYZ – a fund for my daughter’s college education and my mortgage, plus my personal savings and checking accounts. Now, I am in the process of closing each account and transferring them to Bank ABC.

Loyalty 290
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14 Data and Business Analytics Leaders to Watch

Zoominfo

Steve Kozek, Citizens Bank. Steve is Senior Vice President and Head of Commercial Excellence with Citizen’s Bank. He strongly believes in aligning data and analytics strategy within marketing departments. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen.

Analytics 246
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing. 445210 Meat Markets.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Bank of America. FinancialServices. Insurance.

Company 156
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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.

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Top Sales Enablement Conferences to Attend in 2024

Allego

2024 BISA Annual Convention — March 5-8, Hollywood, Florida BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2024. In some locations, the Product Marketing Summit Series takes place at the same time. The theme for 2024 is “Innovate Today.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Steve Kozek, Citizens Bank Steve is Senior Vice President and Head of Commercial Excellence with Citizen’s Bank. He strongly believes in aligning data and analytics strategy within marketing departments. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen.

Analytics 100