article thumbnail

CMO: Are you going to have a job in 2014

SBI Growth

Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. How will the user buyer benefit from the solution? Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. Buyer insights.

Eloqua 316
article thumbnail

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

While it can be difficult to measure the hard ROI achieved from implementing a sales engagement solution, one of the most tangible benefits you’ll see is the immediate impact on your sales team efficiency. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Scale 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Engage Prospects to Identify True Interest

SBI

Nancy: Who benefits most from your solution? Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. G2 Crowd, Salesforce AppExchange, and other software review sites. And our resources page — we have eBooks, case studies, videos, data sheets, and more.

article thumbnail

Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

article thumbnail

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

Improved Intelligence for Sales Engagements Alinean created an important Benefits Estimator for Kerry, a product marketing director, arming prospects with an analysis of the current limitations and costs of traditional desktop computing, and the incremental value of virtual desktops.

article thumbnail

Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

As the economic malaise continues through 2011, Frugalnomics remains in full effect, with more buyers continuing to guard budgets and demanding quantifiable business benefits from any new investments," said Tom Pisello, Chairman and Founder of Alinean. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51
article thumbnail

Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. The key benefit of predicting churn are your customer loyalty communications and account- base marketing.

Lead Rank 122