Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Smooth Sale

MARCH 12, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Benefits of Tailoring Your Marketing For Easy Accessibility It’s effortless to get “lost in the sauce” when marketing. For example, think of a landing page on the website of a local locksmithing company.

Benefit 78

Benefit Marketing Demographics Hiring 78

Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. What Is Big Data, Anyway?

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

BuzzBoard

FEBRUARY 19, 2024

Strategies to Make Your Digital Marketing Agency Stand Out for Small Businesses The fast-paced and constantly evolving world of digital marketing demands that agencies stand out from the crowd. AI has the potential to significantly optimize marketing strategies and create high-performing sales teams. Visit our resource page.

Benefit 52

Benefit Small Business Small Business Campaigns 52

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Zoominfo

APRIL 18, 2022

Here, we take a close look at the role of recruitment management systems and the benefits of implementing them in your organization. ZoomInfo TalentOS is an example of such a data platform. Examples of some popular ATS tools include Greenhouse.io , Bullhorn , and SmartRecruiter , 4.

System 130

System Benefit Scale Oracle 130

Hubspot Sales

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. We’ll also see some ideas and examples to help guide yours. I designed this example business proposal using Canva.) Here's an example of what a business proposal template looks like when done right: 2.

Proposal 98

Proposal Examples How To Social Media 98

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

MAY 21, 2020

And we’ve got examples. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). What is a BASHO Email?

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Pipeliner

DECEMBER 18, 2023

The world becomes a better place when people give to help others, even when there doesn’t seem to be a direct benefit to the giver. If you own a small business, you may be able to enjoy a double benefit by giving back. Benefits of Giving Back It’s easy to see how giving back benefits others, but it can also help your business grow.

Small Business 97

Small Business Small Business Benefit Insurance 97

The Digital Sales Institute

NOVEMBER 26, 2020

Sales Techniques Examples. Sales techniques examples for an ever changing world to which all salespeople now find themselves selling into. The basic rule of selling is that people do not buy products; they buy benefits. Sales Techniques Examples. These sales techniques examples are designed to provide food for thought.

Examples 100

Examples Ideal Customer Profile ACT Sales 100

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. For example, Apple is issuing $2.5 Norman De Greve, Chief Marketing Officer, CVS Health Norman de Greve is an advocate for elevating the standards of the beauty industry.

Examples 130

Examples Policies Microsoft SalesForce 130

Hubspot Sales

NOVEMBER 26, 2021

Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons. Quantity Discount Pricing Example: Papa John's Buy One, Get One Free. Location Discount Strategy Example: Walmart's Pickup Discount. Image Source: InvoiceBerry.

Discount 123

Discount Examples Strategy Loyalty 123

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

PandaDoc

APRIL 17, 2024

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. Let’s look at some examples of how different individuals might utilize ACV. Sales or marketing managers. To make this clearer, let’s look at an example. Key takeaways ACV stands for “annual contract value.”

Examples 52

Examples How To Retention Revenue 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. What Does this Mean for Marketers? How Do Marketers Use Generative AI? billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Highspot

FEBRUARY 4, 2024

In this comprehensive guide, you’ll discover the essentials of guided selling, industry examples, and how it can transform your sales process. The Benefits of Guided Selling The Guided Selling Process Guided Selling Best Practices Guided Selling Examples When Should You Consider Guided Selling? What is Guided Selling?

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

Hubspot Sales

SEPTEMBER 21, 2020

For example, suppose you're selling technical software. However, in this example, the chief executive is the last person you’ll have to convince, and there's likely a series of people below C-Suite that will be involved in the process. For example, are you going to be speaking to the IT team that will troubleshoot your software?

Examples 119

Examples Insurance Insurance Sales Cycle 119

Pipeliner

FEBRUARY 16, 2022

The most important goal for a business is to increase its market share and profitability ratios. How Does CRM Benefit Your Business? Here are a few significant benefits of CRM software: 1. A CRM system puts your salesforce, marketing, and customer outreach department ahead of your competitors. Get to Know Your Customers.

CRM 98

CRM Benefit Customer SalesForce 98

Apptivo

AUGUST 24, 2023

" title="Top 5 Mobile CRM Benefits for Your Enterprise Business" data-src="[link] /> 1. How does a Mobile CRM benefit your business? Top 5 Benefits of Mobile CRM 4. How does a Mobile CRM benefit your business? What is mobile CRM? Mobile CRM use cases 5. Criteria to look for while choosing a Mobile CRM 6.

Enterprise 52

Enterprise Enterprise Benefit CRM 52

BuzzBoard

FEBRUARY 19, 2024

Strategies to Optimize and Position Digital Marketing for Small Business In the constantly changing digital landscape, small businesses are continually seeking strategies to optimize their digital marketing efforts to boost sales. This presents as a huge advantage for small businesses aiming to accelerate their marketing processes.

Small Business 52

Small Business Small Business Examples Lead Rank 52

Nutshell

MAY 8, 2023

Customer relationship management (CRM) platforms are some of the best tools out there for marketing and sales. They can do all kinds of things for your business, from providing extensive sales reports to automating your email marketing. You can view marketing and sales reports to help you see how your CRM is performing.

System 62

System CRM Benefit ROI 62

PandaDoc

APRIL 17, 2024

The market for construction software is expected to reach $3.875 billion by 2030. Any business that regularly uses contractors will benefit from this kind of software. 5 benefits of contractor management software Contractor management software helps you to be more efficient and productive. Then you’ll know how much you need it.

Software 52

Software Software Benefit Construction 52

PandaDoc

APRIL 17, 2024

The market for construction software is expected to reach $3.875 billion by 2030. Any business that regularly uses contractors will benefit from this kind of software. 5 benefits of contractor management software Contractor management software helps you to be more efficient and productive. Then you’ll know how much you need it.

Software 52

Software Software Benefit Construction 52

BrainShark

AUGUST 31, 2023

Sales enablement (also called revenue or business enablement ) is important because it prepares your entire go-to-market organization to aid and conduct a more effective sales process and achieve better results. Example: Assessing sales readiness. Example: Consistent messaging.

Sales Enablement 62

Sales Enablement Examples Coaching Channels 62

Pipeliner

AUGUST 19, 2022

5 benefits of using location mapping in retail. Today we will go through 5 key benefits of using location mapping in retail. Here are 5 benefits of using location mapping in retail: 1. Let’s take an example to better understand how it can be helpful: Let’s assume you want to start a retail grocery shop. Site selection.

Retail 97

Retail Benefit Demographics Consumer 97

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. What are some of the key benefits of using CRM software? 9 key benefits of using CRM software There are many different CRM software benefits, and in this blog post, we’ll cover nine of the most significant ones.

Software 62

Software Software Benefit CRM 62

Smooth Sale

NOVEMBER 28, 2022

Attract the Right Job Or Clientele: Do You Realize The Benefits of Philanthropy for Your Business ? But only some people realize that philanthropy can also benefit businesses. Our collaborative blog post asks, ‘Do you realize the benefits of philanthropy for your business?’ Photo by Katt Yukawa on Unsplash.

Benefit 78

Benefit Microsoft Hiring Loyalty 78

Smooth Sale

JULY 13, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Benefits All Small Businesses Can Expect From Promotional Products? Additionally, there are many benefits all small businesses can expect from promotional products. There are so many ways and benefits behind simply putting your logo on a product!

Small Business 78

Small Business Small Business Promotion Benefit 78

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s 2021 survey of technology executives , 75% said they had an ABM function centralized in the marketing team. Tech buyers in Emissary’s network view most marketing outreach as one-sided.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Account 52

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Pipeliner

MARCH 29, 2021

The interview discusses: Benefits of hyper-personalization. The Benefits. For the message to stand out among thousands of marketing messages we get daily, it has to intrigue, impact, or affect a person in a certain way. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C.

Benefit 98

Benefit B2B Video B2C 98

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 91

Marketing Ideal Customer Profile Social Media Google Analytics 91