Incentives and Rewards: A Closer Look
Sales and Marketing Management
FEBRUARY 25, 2020
In short, more precision is better for rewards used with incentives, while less precision is better for rewards used with recognition. Incentives. Good incentives rely on high degrees of precision to generate motivation. That’s a key reason why the classic do-this-get-that model in incentive design is so standard and so effective. As common as monetary, or cash-based, rewards are – as well as the precision they bring to incentives – their effectiveness is limited.